Marketing Analyst- Flow Cytometry/ Life Sciences

About the role

Waters Biosciences is seeking a highly analytical and collaborative Marketing Analyst to support data‑driven decision‑making across our life sciences portfolio. This role will partner closely with product marketing, global marketing, sales, and commercial operations teams to translate complex market, customer, and campaign data into clear insights that accelerate growth in biopharma, academic, and applied markets. The ideal candidate combines strong analytical skills with business insight, curiosity about life sciences, and the ability to influence strategy through compelling insights.

Responsibilities

• Market & Customer Analytics
• Analyze market size, segmentation, share, and growth trends across life sciences segments (e.g., biopharma, bioprocessing, clinical, and research).
• Develop customer, application, and workflow insights using quantitative and qualitative data.
• Support voice‑of‑customer programs, win/loss analysis, and persona development.
• Commercial & Campaign Performance
• Measure and report on marketing campaign effectiveness across digital, field, and partner channels.
• Build dashboards and recurring performance reports for pipeline, funnel conversion, and ROI.
• Identify drivers of demand generation performance and recommend optimization actions.
• Product & Portfolio Support
• Partner with product marketing teams to support launches, lifecycle management, and competitive positioning with data‑backed insights.
• Conduct competitive analysis on products, pricing, messaging, and market movements.
• Support pricing, bundling, and value proposition analysis.
• Forecasting & Planning
• Support annual and quarterly planning through market modeling, assumptions testing, and scenario analysis.
• Assist with demand forecasting, pipeline segmentation, and regional performance analysis.
• Collaborate with sales operations and finance to align marketing insights with commercial plans.
• Data Enablement & Tools
• Leverage CRM, marketing automation, and business intelligence platforms (e.g., Salesforce, Power BI/Tableau, Marketo).
• Improve data quality, definitions, and reporting consistency across marketing and sales.
• Automate and scale analytics where possible to improve timeliness and usability.
• Required Qualifications
• Bachelor's degree in Marketing, Business, Life Sciences, Engineering, Statistics, or a related field required
• 3-6 years of experience in marketing analytics, business analytics, or commercial analytics required, B2B preferred.
• Experience working with complex data sets and translating analysis into clear recommendations required .
• Proficiency in Excel and at least one BI or analytics tool (Power BI, Tableau, SQL, or similar).
• Strong communication skills with the ability to present insights to both technical and non‑technical audiences.

Requirements

• Experience in life sciences, analytical instrumentation, biotech, or healthcare markets.
• Familiarity with product marketing, demand generation, or go‑to‑market models.
• Experience with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot).
• Exposure to forecasting, pricing analysis, or advanced statistical methods.
• MBA or advanced degree a plus.
• At BD, we prioritize on-site collaboration because we believe it champions creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our c

Benefits

Additional Information

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters' innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters' passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description

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