Director of Revenue Optimization

About the role

Crisp is the #1 law firm growth company in America. We help committed law firm owners differentiate their firms, amplify their brands, and dominate their markets through transformational coaching, world-class video, and relentless digital marketing. Crisp is currently at $55M in revenue and targeting $100M. The primary constraint on that growth is not the product or the sales process. It is commercial infrastructure. The lead-to-cash function today operates across fragmented tools, inconsistent data, and manual workflows. As Director of Revenue Acceleration , you will be responsible for changing that. This is a Director-level position reporting directly to the Chief Commercial Officer. The successful candidate will inherit a small team and take end-to-end ownership of revenue operations, from first marketing touch through collected payment. The scope includes technology selection and implementation, process design, performance reporting, and AI-powered sales intelligence. This is an operational leadership role, not an advisory one. The right person for this role has been involved in Lead 2 Cash and is excited by the chance to build a best-in-class version here. You want to own it and build it, you want to make the decisions and own the execution. You have an outcome focused mindset and every decision you make is in support of increasing efficiency or effectiveness for our sales team. You are open to more risk/reward in your compensation that might be typical for this kind of role.

Responsibilities

• Full Funnel Ownership
• This role carries accountability for performance metrics at every stage of the revenue funnel, from initial paid impression through collected payment.
• Client Journey Architecture
• This function is responsible for designing and operating the full client journey infrastructure, from initial market warm-up through to signed agreement. Content creation sits with the marketing team. Process design, distribution, sequencing, and performance measurement sit here.
• Onboarding & Sales Education
• Get our reps up to speed quickly and continue their education throughout their time with us.
• AI-Powered Sales Intelligence
• Crisp is investing in AI-powered sales intelligence as a core part of its performance management infrastructure. This role leads that effort.
• Team Leadership
• This role inherits a small Revenue Operations team on day one. The Director is responsible for the output and development of that team, and for building the function's capacity as the business scales.
• Reporting and Executive Visibility
• This role owns the weekly revenue dashboard reviewed by the CCO and the broader leadership team. Data accuracy and actionable insight are both non-negotiable. When gaps or problems are identified, the expectation is that they are surfaced promptly and resolved.

Requirements

• The ideal candidate is highly metric-driven and process-oriented, with demonstrated experience building revenue operations infrastructure for a services or professional services business. Strong candidates will bring the following:
• Detail orientation: A disciplined approach to data accuracy, with a strong instinct for identifying gaps or inconsistencies in reporting before they affect decisions.
• Full funnel fluency: Demonstrated experience owning metrics across the complete revenue funnel, from paid acquisition through close, with the ability to understand the relationship between individual variables and overall conversion.
• Technology depth: A track record of evaluating, selecting, implementing, and retiring revenue tools with a clear rationale grounded in business outcomes rather than platform familiarity.
• AI fluency: Practical experience applying AI tools in a revenue operations context, with a grounded understanding of where these tools add genuine leverage and where they do not.
• Infrastructure-building experience: A proven ability to take a fragmented or pa

Additional Information

Director of Revenue Acceleration Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area.

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