Account Director, Web & Brand
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About the role
The Account Director, Web & Brand is a senior growth leader who blends strategic account leadership with consultative new business development. This role is primarily focused on driving new revenue, with a strong emphasis on recurring engagements. You will serve as a trusted advisor to prospective clients, guiding them through complex web and brand decisions while partnering closely with internal teams to deliver thoughtful, well-scoped solutions. This is an ideal role for someone who loves building relationships, asking insightful questions, shaping solutions, and owning outcomes from first conversation through long-term partnership. What You'll Do New Business & Growth Leadership Own and qualify a pipeline of web and brand engagements. Carry a monthly sales target primarily weighted toward recurring revenue, with project revenue as a supporting component. Lead consultative discovery conversations that uncover true business needs, constraints, and opportunities. Develop and present strategic proposals for WordPress, Drupal, and Shopify builds, branding engagements, and ongoing website support retainers. Guide prospects through decision-making with clarity, confidence, and empathy. Partner with internal teams to ensure scopes are clear, achievable, and aligned with both client goals and delivery realities. Strategic Consulting & Solution Development Translate complex business challenges into actionable web and brand solutions. Scope work with precision, balancing ambition, budget, timeline, and internal capacity. Clearly articulate trade-offs, risks, and opportunities so clients feel informed and supported. Ensure a seamless handoff from sales to delivery with strong documentation, context, and shared expectations. Relationship Building & Representation Serve as an ambassador for the agency in sales conversations, industry events, and partner relationships. Build long-term trust with decision-makers, positioning yourself as a strategic partner rather than a transactional seller. Strengthen the agency's market presence through thoughtful outreach, referrals, and relationship-driven growth. Collaboration & Leadership Work cross-functionally with strategy, design, development, project management, and account teams. Advocate for best practices in scoping, estimation, resourcing, and client communication. Share insights and contribute to continuous improvement across sales and account practices. Support a culture of growth, curiosity, and shared success. What You'll Bring 10+ years of experience in a digital, web, or branding agency, with meaningful responsibility in new business, account leadership, and solution consulting. Strong understanding of website strategy and delivery across WordPress, Drupal, and Shopify, including discovery, UX, design, development, QA, and ongoing support. Proven ability to carry and achieve sales targets, especially for recurring revenue and long-term engagements. Excellent discovery, scoping, and estimation skills, with the ability to turn ambiguity into clarity. Confident, engaging communicator who builds trust quickly with senior stakeholders. Comfort collaborating with both creative and technical teams. Experienced with CRM systems, proposal development, and pipeline management. Strategic mindset with a genuine interest in helping clients succeed beyond the initial sale. What Success Looks Like You consistently meet or exceed your monthly sales target, with a strong recurring revenue mix. Clients view you as a trusted partner who understands their business and anticipates their needs. Scopes are clear, profitable, and set delivery teams up for success. Internal teams feel supported, informed, and aligned when work moves from sales into execution. Benefits and Perks We Provide Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA. Paid Time Off. Receive generous paid vacation benefits that increase each year you're with us, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day. 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider. Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family. Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work. Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program. Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses. Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based lear
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