Marketing Manager

Responsibilities

• Brand & Marketing Strategy
• Develop and execute marketing strategies to grow brand awareness and leads
• Position the brand in the premium wedding & events market
• Plan seasonal campaigns (wedding shows, festive themes, bridal trends)
• Content & Social Media
• Lead Instagram, TikTok, Facebook content strategy (highly visual focus)
• Curate and showcase wedding setups, floral designs, behind-the-scenes
• Manage content calendar (reels, posts, stories, ads)
• Ensure strong, consistent brand identity and storytelling
• Lead Generation & Sales Support
• Drive inquiries for weddings, ROM, corporate events
• Optimize website, landing pages, and enquiry funnels
• Work closely with sales team to convert leads into confirmed clients
• Partnerships & Collaborations
• Build relationships with wedding venues, planners, photographers
• Work with influencers, bridal platforms, and media features
• Collaborate on styled shoots and portfolio-building projects
• Campaigns & Events
• Plan and promote bridal fairs, open houses, and showcases
• Launch promotional packages and bundles
• Execute both online and on-ground marketing activities
• Performance Tracking
• Track leads, conversions, and campaign ROI
• Analyze customer behaviour and improve marketing performance
• Provide weekly/monthly reports

Requirements

• 3-5 years marketing experience (weddings, events, lifestyle preferred)
• Strong eye for aesthetics, design, and visual storytelling
• Experience managing social media & content (especially Instagram & TikTok)
• Hands-on with ads (Meta / Google)
• Good understanding of lead generation and conversion funnels
• Able to work fast-paced and manage multiple projects
• Bonus Points
• Experience in wedding industry or luxury branding
• Portfolio of past campaigns / social media work
• Skills in Canva, Adobe, CapCut, or similar tools
• Network within wedding vendors / venues

Additional Information

We are looking for a creative and results-driven Marketing Manager to elevate our brand presence, generate quality leads, and position Gem Floriculture as a top-of-mind wedding and event partner in Singapore. This role is highly visual and storytelling-driven - perfect for someone passionate about weddings, design, and luxury experiences.

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