Sr Associate, Brand Communications

About the role

The Senior Associate of Global Communications will join a dynamic team that supports Mattel's brands, products, and campaigns with best-in-class communications strategies that create maximum value for the company. The position is located in El Segundo, California, and reports to the Senior Director of Global Brands Communication. This position supports the development and execution of public relations campaigns and communications programs across Mattel's portfolio of dolls brands, including Barbie, American Girl, Polly Pocket, Monster High, Disney Princess, and more. Working alongside the Senior Director, the Senior Associate will collaborate closely with cross-functional partners, including marketing, design, franchise, partnerships, creator, social, legal, and licensing teams. This role will help bring compelling brand stories to life through earned communications programs that strengthen brand reputation and support business objectives. The role will also coordinate closely with external agency partners, supporting campaign execution, media relations, communications materials development, preparedness for issues management, and performance reporting. The ideal candidate is a strong communicator and project manager who is eager to learn while taking ownership of day-to-day execution across multiple communications initiatives. This role is ideal for a communications professional looking to expand their experience across brand storytelling, media relations, executive communications, and integrated campaign execution within a fast-paced global organization What Your Impact Will Be: Support the development and execution of public relations programs for Mattel's portfolio of dolls brands, partnering closely with the Senior Director and cross-functional teams to bring brand stories to life through earned channels. Collaborate with internal teams and external partners to develop communications materials, including press releases, media alerts, briefing documents, Q&As, fact sheets, talking points, and other campaign assets. Assist in the planning and execution of product launches, brand campaigns, corporate initiatives, and cultural moments that support business objectives and brand reputation. Draft messaging and executive briefing materials to support media interviews, speaking engagements, events, and other communications opportunities. Support executive social media content development related to Mattel brands, products, and company initiatives. Coordinate day-to-day activities with external agency partners, helping to manage timelines, deliverables, approvals, and campaign execution. Build and maintain relationships with media and industry contacts while supporting outreach efforts that generate positive brand awareness and engagement. Monitor media coverage, industry trends, and cultural conversations to identify opportunities and insights that inform communications planning and storytelling. Support issues management and communications preparedness efforts by helping develop materials, gathering information, and coordinating stakeholder communications as needed. Track, analyze, and report on campaign performance, media coverage, and communications results, helping to identify learnings and recommendations for future programs. Manage multiple projects simultaneously while maintaining strong attention to detail, meeting deadlines, and adapting to evolving business priorities.

Requirements

• An interest and passion for purposeful impact in children's lives around the world.
• Bachelor's degree in Journalism, Communications, Marketing, Public Relations, or a related field.
• 3+ years of experience in public relations, communications, or a related field, preferably within an agency, entertainment, consumer products, lifestyle, or in-house communications environment.
• Demonstrated experience supporting integrated communications campaigns from planning through execution.
• Strong writing, editing, and verbal communication skills, with the ability to tailor messaging for different audiences and platforms.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Ability to develop thoughtful recommendations and execute against plans with guidance from senior team members.
• Experience collaborating with cross-functional partners and external agencies.
• A proactive, solutions-oriented mindset and willingness to take initiative while working both independently and collaboratively.
• Strong attention to detail and commitment to delivering high-quality work.
• Interest in pop culture, media, social platforms, consumer brands, and the evolving communications landscape
• *The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where ever

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Mattelinc? Share your experience