Marketing Director, LATAM

About the role

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators. This role will define and oversee the execution of comprehensive marketing strategies across Latin America, with a primary focus on Brazil, as well as Mexico, Argentina, Chile, and other key markets in the region. The Marketing Director will drive brand growth through culturally relevant, consumer-focused marketing initiatives, aligning regional execution with global strategy. As a key regional leader, this individual will operate in a lean structure, partnering closely with global teams and external agencies to deliver impactful marketing programs across the region.

Responsibilities

• Regional Marketing Leadership
• Lead the development and execution of marketing strategies across Latin America, with emphasis on Brazil as the primary market.
• Adapt global brand strategy to local markets, ensuring cultural relevance and consistency in messaging and positioning.
• Act as the key marketing lead in-region, influencing cross-functional stakeholders without large in-market teams.
• Serve as the primary marketing representative for Latin America in global forums, influencing global strategy and advocating for regional priorities.
• Lead, mentor, and develop regional marketing talent and external partners, fostering a high-performance and collaborative culture.
• Brand & Consumer Marketing
• Drive brand marketing initiatives across key channels (excluding performance marketing), including:
• Brand campaigns
• Partnerships and licensing
• Events and experiential activations
• Social and community engagement
• Strengthen brand awareness and deepen consumer engagement across priority markets.
• Develop programs that expand the consumer base and increase engagement and retention.
• Events & Activations
• Lead planning and execution of high-impact activations such as:
• Regional events and trade shows
• Sports and entertainment partnerships
• Retail and on-the-ground consumer experiences (as applicable)
• Partner closely with sales and other cross-functional teams to ensure alignment with business priorities.
• Evaluate performance and optimize future activations based on insights and ROI.
• Strategic Planning & Execution
• Develop and execute integrated, multi-market marketing plans tailored to Latin America's diverse landscape.
• Lead go-to-market strategies for product launches and key initiatives.
• Coordinate with global marketing, product, and licensing teams to ensure effective execution.
• Leverage market insights and consumer research to refine strategies and positioning.
• Partner closely with commercial and sales teams to drive demand generation and support revenue growth across the region.
• Build scalable marketing frameworks and processes to efficiently operate across diverse markets with limited resources.
• Leverage data, analytics, and consumer insights to continuously refine strategies and improve marketing effectiveness.
• Content & Social Marketing
• Oversee development of locally relevant content across regional platforms.
• Drive social media and community engagement strategies that resonate with local audiences.
• Manage agency partners and influencers to scale reach and impact.
• Oversee the development of owned marketing channels (e.g., CRM, email, and digital platforms) to drive consumer lifecycle engagement

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