Reputation & Campaigns Insights Manager (18-Month FTC)

Responsibilities

• Group Corporate Affairs (GCA) is an award-winning team that provides the insight, counsel, and challenge the Group needs to deliver its strategic objectives. We deliver best-in-class communications for key audiences, ensuring Lloyds Banking Group is recognised for Helping Britain Prosper.
• Developing our understanding of what drives the Group's Corporate reputation externally, identifying drivers of reputational growth and how we can bring that to life across our campaigns. For example, through corporate audience deep dives and reputational trend analysis.
• Exploring and embedding new analytical approaches, including AI‑enabled research, social listening, narrative testing and horizon scanning, to improve the speed, depth and foresight of our insights.
• Supporting the refinement of our measurement processes across each audience to build a more accurate representation of our current standing.
• Champion insight‑led strategy, using data, technology and expert judgement to challenge assumptions, surface trade‑offs and shape campaign direction, including through presentation of latest insight developments to facilitate strategy discussions at planning forums.
• Lead on production and delivery of insight projects and support the delivery of strategy planning by undertaking or commissioning white space analysis, horizon scanning, market and competitor scans, and other key research pieces.
• Deliver ad hoc insights to inform decision making, ensuring the most valuable and appropriate data is used.
• We'd love you to have experience of working across multiple audiences to get the right result.

Requirements

• (Technical)
• Strong data analysis and data visualisation skills. Comfortable collating existing research and business knowledge to identify how to use data most optimally, identifying areas for further investigation.
• Experience of data storytelling and can use analytics to help influence decision making. Confident presenting data and insight in an engaging way that resonates with audiences and drives positive decision making across the Group.
• A good understanding of various primary research techniques and, most meaningfully, the ability to turn this information into practical insights, so we can supervise progress on the back of our results.
• Experience of social listening and secondary research techniques (e.g. desk research, online media monitoring and social listening, etc.) and outputs to further improve our reputation amongst our key audiences.
• Experience experimenting and using AI‑enabled insight techniques (e.g. automated text analysis, scenario modelling or synthetic audiences), and translating outputs into clear, trusted advice for senior leaders
• Knowledge of how political, regulatory, economic, and technological developments can impact our reputational strategy.
• (Professional)
• A curious mindset and proven experience of responsibly leveraging AI to drive efficiency and enhance creativity
• Self-motivated to deliver individual projects but also someone who is enthusiastic about working collaboratively.
• Project management skills, including familiarity with Agile approaches to project management.
• Supplier and budget management experience
• Strong influencing skills - comfortable addressing and facilitating discussions with senior partners.
• Confident mentoring skills and supporting team members with their development.
• This is a place for you
• Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we're committed to creating an environment in which everyone can thrive,

Benefits

Additional Information

End Date Friday 05 June 2026 Salary Range £0 - £0 We support flexible working - click here for more information on flexible working options Flexible Working Options Hybrid Working Job Description Summary . Job Description JOB TITLE: Reputation & Campaigns Insights Manager (18-month FTC) SALARY: £61,344 - £68,160 LOCATIONS: Bristol, Edinburgh HOURS: Full-time WORKING PATTERN: Our working style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

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