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Event Marketing Manager

External
Pentair logoPentair · Charlotte, NC
ContractHybrid2w ago
Budget ManagementBudgetingContent MarketingLeadershipMoveNegotiation
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Job Description: At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our mission into practice, helping the world sustainably move, improve, and enjoy water, life's most essential resource. From our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions. We have an opportunity for an Event Marketing Manager to join our Charlotte, NC team. You will lead our internal and external event programs within the Pool business. This role oversees tradeshows, hands-on technical training, incentive trips, and annual sales and service summits, delivering high-impact experiences that drive engagement, pipeline growth, and adoption across our portfolio. The manager will strategically plan and execute events end to end-ensuring exceptional attendee experiences, measurable ROI, and disciplined budget management-while leading a high-performing team. This role reports to the Senior Manager, Growth Marketing and is a key contributor to our fast-paced, results-driven marketing organization. You will: Build, lead, and execute Pentair's event and experience strategy for the Pool business, delivering objective-based, results-driven programs that increase brand awareness, deepen customer loyalty, accelerate pipeline, and drive growth through partner lead capture. Plan and execute internal and external events end to end, including tradeshows, hands-on technical training, annual sales and service summits, and customer incentive and rewards trips. Direct the strategy, planning, and execution of branded merchandise and customer appreciation items across employee, dealer, and customer audiences, collaborating with a cross-functional committee to deliver consistent, on-brand items at scale. Lead all aspects of event planning and execution, including site selection, program design, contract negotiation, budgeting, logistics management, on-site execution, and post-event evaluation. Collaborate cross-functionally with Sales, Marketing, Corporate Communications, Customer Care, Product, and Demand teams to align event strategy, objectives, and execution. Oversee all operational logistics, including vendor and agency management, event staffing, shipping and asset management, show services, catering, meeting space planning, and on-site operations. Partner with Product, Demand, and Content Marketing to develop event-specific creative briefs, messaging, product displays, promotions, and supporting assets. Establish and own event measurement frameworks, including KPI tracking, post-event reporting, ROI analysis, budget management, and continuous optimization. Lead post-event follow-up and lead nurturing efforts in partnership with Digital CX, Demand, Email, and Content teams to convert event engagement into qualified partners and customers. Evaluate and implement innovative, digital-first and hybrid event approaches to increase reach, engagement, and efficiency. Manage, onboard, and lead vendor and partner relationships to ensure high performance, cost efficiency, and mutual value. Manage event-related assets and inventory across Pentair- and third party-owned properties. Lead and develop the event team, fostering a high-performance, collaborative culture aligned to Pentair's Win Right Values. Travel to and attend key events to ensure seamless execution and brand representation. Perform other duties as required. Key Qualifications: Bachelor's degree in marketing, Communication, Business, Liberal Arts, or equivalent background Minimum 7-10 years' experience and success producing high quality, memorable, and measurable events ranging in size from 50 to 5,000 attendees with attention to detail budgeting. Minimum 5 years' experience in a leadership role in event management and leading a team. Highly skilled in negotiating contracts, implementing cost-savings initiatives, and leading and managing relationships with a wide range of vendors. Strategic and creative mindset with a strong eye for innovation, compelling journeys, and storytelling. Proven ability to build strong, productive relationships across all levels of the organization, including presenting to and influencing senior executives. Calm, highly organized operator with relentless attention to detail and accountability for flawless execution. Demonstrated track record of performance excellence, consistently meeting or exceeding business objectives and adjusting course as needed. Ability to manage multiple priorities and complex projects independently in a fast-paced environment with flexibility, resilience, and tenacity. Experienced in executing integrated marketing programs, including lead generation tactics and ROI measurement. Influencing leadership style with the ability to drive outcomes through collaboration rath


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Event Marketing Manager at Pentair