Manager, Commerce

Responsibilities

• Media Knowledge
• Knowledge of multiple retail media networks & their platforms, may include Amazon, Walmart, Roundel, Kroger, etc.
• Proficient with both DSP interface functionality and levers (campaign hierarchy, audience builder, PMP/PG set up, reporting suite)
• Understands individual RMN capabilities across tactic, targeting, reporting methodology, etc.
• Account Management & Strategy
• Active participant in development, management and measurement of self service media campaigns
• Works with the rest of the Commerce team in building audience targeting details and budget allocation at the tactic/placement level based on client goals
• Takes learnings from previous campaigns and apply to next campaign
• Leads weekly/bi-weekly calls with retailers and DSP partners, ensuring all partners are aware of client goals/strategy to better equip them to make relevant campaign optimization suggestions
• Leads in identification of growth opportunities and shares ideas for potential test and learns
• Oversees building of an effective detailed campaign, inclusive of tactics, audiences, flighting, KPIs, etc. that drives client performance
• Supports in establishing and implementing best practices within client accounts
• Ability to assess and rank issues and tasks in order of importance for taking action , knowing when to pivot between priorities and escalating as needed
• Anticipates, recognizes, and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• Implements team and client centric processes to ensure accuracy of all deliverables (e.g. client documents, budget stewardship/management/reporting), improve overall team performance and minimize risk of human error through consistent implementation of QA guardrails
• Execution
• Involved in and supervises the buying process and stewardship for self service media campaigns to ensure original objectives are being met
• Self service: Works with rest of Commerce team to ensure relevant strategies are implemented, builds and monitors campaigns in platform, assigns tags to correlating line items, and optimizes based on performance
• Works with retailers and DSP partners to ensure proper data onboarding and any necessary paperwork is completed prior to campaign launch
• Oversees and assists the Senior Associate with locating, determining, and building relevant audience segments in DSP platforms
• Oversees coordination of creative assets between client, creative agencies and partners , ens

Additional Information

Business Overview KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com. Position Summary We are looking for you - dynamic, best-in-class talent - to join the growing Commerce team as a Manager for Activation. In this role you will serve as the hands-on-keyboard platform expert, focusing on all aspects of successful campaign execution and stewardship. The Manager is accountable for the performance & pacing of their assigned brand(s) and customizes departmental standards & process to fit client needs. They act as a point of escalation and are the go-to experts for matters of complex setup, optimization, and platform nuances. They oversee the Senior Associate and work together to drive optimal performance of the campaigns. You'll work closely with other members of the Commerce team to craft and implement nuanced media plans to drive performance for the client. The Commerce team is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine or shelfblade, a billboard driving shoppers to a Walmart store, digital ads (search, display, OLV/STV, etc) on Amazon or Kroger.com site via managed or self service, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client's commerce/shopper/customer marketing teams-our end goal measuring product sales both online and in-store.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at mediabrands? Share your experience