Performance Marketing Lead

About the role

Performance Marketing Lead Function: Growth Strategy | Performance Marketing | Paid Media Reports to: Head of Growth Location: Hybrid (UK-based), with optional access to our London office Seniority Level: Mid-Senior Compensation: £60,000 - £65,000 + Benefits Scheme + 28 Days Paid Holiday + Private Health About Soar Group The Soar Group is a UK performance agency group comprising three specialist agencies. With over £100M+ in yearly ad spend under management and a team of 130+, we work with 7-9 figure DTC and e-commerce brands across Meta, TikTok, and Google. We were nominated for Meta's Creative Diversity Award 2025 and were named the UK's #1 independent Meta agency group by Meta. Our creative department is the group's biggest growth lever - and this role is central to where it goes next. Our values: Extreme Ownership. Radical Curiosity. Kind Candour. Outcome Obsessed. The Opportunity We're hiring a Performance Marketing Lead to drive profitable growth across a portfolio of ambitious eCommerce brands. This role sits at the intersection of paid media, growth strategy, creative performance, and commercial decision-making. You'll act as the strategic owner of account performance, helping brands scale efficiently through data-driven decision-making, high-performing creative, and effective media investment. You deeply understand the core levers that drive eCommerce growth: offer, conversion, creative, acquisition, retention, and budget deployment. You know how to diagnose performance challenges quickly, uncover opportunities others miss, and confidently present solutions that clients trust and act upon. Working closely with Media Buyers, Growth Executives, and Creative teams, you'll identify growth opportunities, remove performance bottlenecks, and ensure strategy translates into measurable commercial outcomes. This is a high-impact role for someone who thrives in fast-paced environments and enjoys combining strategic thinking, commercial leadership, and executional excellence. Your Impact Own performance and growth strategy across a portfolio of eCommerce brands. Build and lead growth roadmaps tied to revenue, acquisition, efficiency, and profitability targets. Diagnose opportunities and bottlenecks across creative, conversion rate, landing pages, offer positioning, customer acquisition, and budget allocation. Turn performance data into commercially-focused recommendations that drive action. Drive execution alongside Media Buyers, Growth Executives, and Creative teams to maximise account performance. Lead strategic client conversations with confidence, clarity, and commercial insight. Deliver measurable business outcomes through testing, iteration, and optimisation. Use AI tools daily to accelerate research, analysis, strategic thinking, and execution. Help clients connect marketing performance to long-term business growth. Performance Strategy & Planning Develop and own comprehensive growth roadmaps aligned to client commercial objectives. Build forecasts and growth models grounded in performance data and business context. Identify opportunities across acquisition, conversion optimisation, retention, creative strategy, and offer positioning. Analyse account performance to diagnose issues and uncover scalable growth opportunities. Adapt strategy proactively based on performance trends, platform changes, and client priorities. Strategic Execution & Collaboration Partner closely with Media Buyers, Growth Executives, and Creative Strategists to ensure strategic plans are executed effectively. Clearly communicate priorities, testing frameworks, and performance objectives. Create alignment between strategy, creative production, and media execution. Improve operational efficiency through clarity, accountability, and structured processes. Ensure campaigns, creative, and media buying efforts remain aligned to commercial goals. Client Leadership & Communication Build strong, trust-based relationships with clients as a genuine strategic partner. Lead strategic conversations and confidently guide clients through key growth decisions. Present insights, recommendations, and performance reviews in a clear and commercially-focused way. Own the narrative around account performance, opportunities, and next steps. Help clients understand not only what is happening in their business, but why it matters. Maintain exceptional standards of ownership, responsiveness, and communication. Data-Driven Optimisation Use Shopify, Triple Whale, GA4, and platform analytics to monitor performance and identify opportunities. Translate complex datasets into actionable recommendations. Continuously optimise performance across creative, targeting, budget allocation, conversion rate, and offer positioning. Monitor key commercial metrics including ROAS, MER, CAC, AOV, contribution margin, and customer LTV. Champion a culture of experimentation and continuous improvement. AI & Operational Efficiency Use AI tools daily to accelerate research, ideation

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