Product Marketing Manager, Industry

Responsibilities

• -Product Positioning & Messaging: Develop impactful product messaging and positioning that communicates Rubrik's value proposition effectively to Industry IT and Security Leaders.
• -Go-to-Market (GTM) Strategy: Work with the product, sales, and broader marketing teams to create and execute successful GTM plans for new launches and product updates for Rubrik's industry solutions.
• -Content Creation: Produce a variety of content, including sales enablement tools, product collateral, customer case studies, webinars, blogs, and whitepapers.
• -Market Research: Stay up-to-date on market trends, competitive landscape, and customer pain points specific to industries to inform messaging, product roadmap, and go-to-market initiatives.
• -Sales Enablement: Develop training materials, battlecards, and product demonstrations to empower sales teams with the knowledge and tools they need to effectively sell Rubrik's industry solutions.
• -Customer Engagement: Collaborate with the Sales, Customer Success and Product teams to gather customer insights, use cases, and feedback to refine product messaging and build customer advocacy.
• -Cross-Functional Collaboration: Partner closely with Product Management, Sales, Demand Generation, and Customer Success to align marketing strategies with product and business goals for industries.
• Required Experience:
• -7+ years of experience in product marketing, preferably in cybersecurity, cloud, or SaaS environments with a focus on industry product marketing, particularly in the public sector, healthcare, or financial services markets
• -Strong understanding of industry-specific challenges, market dynamics, and customer challenges.
• -Proven track record in developing compelling product messaging and sales enablement content.
• -Ability to collaborate effectively with cross-functional teams in a dynamic, fast-paced environment.
• -Analytical mindset with the ability to leverage market data and customer insights to inform strategy.
• -Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• #LI-Remote
• US (SF Bay Area, DC Metro, NYC, Seattle) Pay Range
• $155,500 - $233,300 USD
• US2 (all other US offices/remote) Pay Range
• $140,000 - $210,000 USD
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• Inclusion @ Rubrik
• At Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the

Benefits

Additional Information

About Team & Role Rubrik's Product Marketing Team is growing and we're looking for individuals to join us at one of the most pivotal moments in our journey. Our team breaks boundaries and challenges the status quo, innovating along the way. We embrace a culture of opportunity and empowerment, allowing team members to take their best ideas and see them to fruition, while constantly exploring one-of-a-kind strategies. Come be part of a team bringing a fresh perspective to data protection and enterprise AI. Join us and let's be unstoppable, together. We are looking for a talented Product Marketing Manager to join our team to focus on growing our strategic Industry Product Marketing business. Reporting to the Director of Product Marketing for Industry & MSPs, you will be responsible for executing go-to-market programs, field enablement, and pipeline initiatives targeted at Industries. You will work closely with sales, product, partner, and demand generation teams to bring Rubrik's story to market with precision and impact.

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