Media Planning Professionals - Offline (Turkish speaker)
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About the role
At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together - as individuals and as a team. As a Media Planning Professional, you will take end-to-end ownership of our media strategy, from initial campaign setup to post-mortem deep dives. You'll be responsible for executing a best-in-class media mix across ATL (TV, Radio, OOH) and BTL channels, utilizing econometric modeling and sharp analytical skills to maximize ROI. Serving as the primary expert for media agencies and internal teams, you will manage production budgets, sponsorship communications, and daily content planning to ensure our brand remains at the forefront of local and global industry trends.
Requirements
- Bachelor's or Master's Degree from a reputable university preferably in Management, Economics and other related departments
- Min 3 years of progressive media planning experience
- Experience developing and executing high-performing marketing campaigns on time and within budget
- Experience working with large cross-functional teams and external partners, including creative agencies and production
- Ability to think strategically and operationally, delivering the day to day while defining and leading future direction
- Highly analytical thinker, passionate about the value of quantitative data and compelled to find insight in it
- Excellent communicator both verbally and written with an ability to communicate at all levels in the organization and build strong relationships
- Ability to multitask, prioritize tasks and coordinate different parties of the projects
- Excellent command in English
- Media agency experience is a plus
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