Creative Strategist, Wild Pastures (US, Remote)

About the role

Reports to: Creative Manager Department: Growth Marketing Location: This is a fully remote U.S.-based position. Candidates must reside and work in one of the following states due to tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY. FLSA Classification: Salaried, Exempt Compensation: This position has geographic-based pay ranges. Final compensation and geographic tier placement are determined based on the candidate's primary work location, skills, experience, and qualifications. Tier 1 (Higher Cost Markets): $74,000 - $86,000 Tier 2 (National Markets): $67,000 - $78,000 Tier 3 (Lower Cost Markets): $61,000 - $71,000 About the Company Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal - people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn's own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide. Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up. We're a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time. If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we'd love to meet you! About the Opportunity We're hiring a Creative Strategist dedicated to Wild Pastures to own the creative that drives our growth, and the funnel that creative leads to. You'll turn performance data into winning ad concepts (new hooks, angles, and formats), and you won't stop at the ad. You'll decide where that creative lands and why: which landing page it leads to, how the checkout flow supports it, and where the gaps are. When the funnel piece doesn't exist yet, you'll spec it and brief our tech team to build it. This is a more independent role than a typical creative strategist. Reporting to the Creative Manager and working closely with the Wild Pastures media buyer, you'll run your own research, make decisions on full-funnel strategy, and bring ideas forward without waiting to be told what to look at. Most of your week is spent strategizing, building briefs, and mapping the path from ad to purchase, so this role is for someone who lives in both the data and the craft, and can operate with minimal day-to-day direction. Reporting to the Creative Manager, you'll play a key role in improving our core marketing KPIs, including ROAS, nCAC, MER, and CPA. What You'll Do Develop a high-volume pipeline of performance-driven creative concepts across hooks, messaging, angles, and formats to fuel continuous testing and growth. Think in full funnels, not just ads. Every concept maps to a landing page and checkout flow. Not "here's a great ad," but "here's the ad, here's where it lands, here's how it converts." Write clear, strategic creative briefs that provide editors with compelling scripts, hook variations, visual guidance/references, and platform-specific requirements across Meta and Youtube. This is where most of the work lives. Submit landing page briefs to the tech team when a funnel doesn't exist for a concept Write creator briefs that turn strategy into clear, conversational direction with talking points that feel natural to say on camera, not ad copy read off a script. Analyze creative and funnel performance to identify winning patterns, detect creative fatigue, and uncover opportunities for optimization and iteration. Iterate on winning ads with new hooks, formats, and messaging that extend their lifecycle and squeeze more out of what's already working. Run your own market research (Foreplay, Meta Ad Library, competitor funnels) and bring creative and funnel ideas forward without being prompted. Partner closely with the Wild Pastures media buyer to align creative, funnel, and scaling priorities. Partner with the Creative Manager and Creative Operations team to align strategy, production priorities, and execution. . What Success Looks Like Consistent pipeline of new creative concepts launching weekly Clear identification and scaling of winning hooks, angles, and formats Faster iteration cycles and reduced creative fatigue Strong alignment between creative output and

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