Director, Shopper Insights

Requirements

• Location(s):
• China
• City/Cities:
• Shanghai
• Travel Required:
• 00% - 25%
• Relocation Provided:
• No
• Job Posting End Date:
• June 29, 2026
• Our Purpose and Growth Culture:

Additional Information

Job Description Summary: Greater China & Monglolia Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU-Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigo r while developing local content, partnership and experiences. What You'll Do for US Deep understand ing of the art & science behind shopper needs (where to play), behavior , and foresights, enabled by human sciences, data and advanced analytics Inform Marketing LRP and OU-wide programs by p rovid ing a deep, present forward and future-back understanding of shopper 's drivers , and need pillars/ occasions to shape portfolio choices, category strategies, program's excellence across the OU. Lead portfolio strategy for the OU , defining where to play and how to win Own the art & science of shopper understanding, spanning needs, behaviors , rituals, and decision journeys. Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth. Act as the strategic bridge to MPS, ensuring portfolio intent is operationalized. Translate data into Insights that shape shopper strategy /programs, programs and investment . Strategic Shopper Insight Leadership: Define and lead the shopper insight strategy across channels and occasions, identifying growth opportunities and informing long-term franchise and category strategies. End-to-End Insight to Execution: Translate shopper insights into clear commercial recommendations, guiding execution across pricing, promotion, pack, assortment, and in-store activation. Decision Support & Performance Optimization: Provide data-driven guidance to optimize commercial decisions, leveraging syndicated data, primary research, and advanced analytics to track performance and refine strategies. Thought Leadership & Capability Building: Act as a thought leader on shopper and channel trends within the beverage industry, elevating shopper-centric thinking and building insight capabilities across the organization. Experience & Critical Requirements Significant marketing and leadership experience ( 1 5 years + ) , with great focus on shopper insights, analytics, human sciences and market research. Behaviors: Growth Mindset : someone that is curious, dream s big, do es what is hard and has an enterprise mindset . Passionate and uncompromisable commitment to excellence and servant leadership. Strong analytical and problem-solving skills; influential skills with senior executives Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts Ability to navigate complex challenges & linkages and articulate into plans to drive results Ability to inspire through the power of our marketing and brands Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics What We Can Do for You Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process. Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs. International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.

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