Growth Marketing Manager

About the role

The Online Growth & Marketing team is responsible for driving SumUp's online acquisition and leading marketing efforts in Brazil, one of our most strategic markets. As Growth Marketing Manager, you'll own both Brazil's marketing agenda and acquisition engine end to end - from brand awareness and local campaigns to performance marketing and digital growth. You'll oversee one of the region's largest marketing budgets, lead a team of marketers and performance specialists, and work closely with local and global teams to deliver measurable business impact. This is a high-impact role for someone who enjoys diagnosing complex problems, building clear plans of action, and constantly uncovering new growth opportunities. 👉 Get a feel for life in our São Paulo office .

Responsibilities

• Lead Brazil's local marketing strategy across awareness, digital acquisition, and growth channels
• Partner with global teams to adapt and execute campaigns locally, while shaping media strategy, partnerships, and market-specific initiatives for Brazil
• Own top-of-funnel growth across paid and organic channels, delivering against acquisition, revenue, and payback targets
• Define and execute online acquisition strategies across web and app, including paid acquisition channels such as Google, Meta, and TikTok
• Drive SEO and organic growth initiatives, app growth and app-store optimisation strategies, and conversion-rate optimisation across key customer journeys
• Lead testing and experimentation initiatives to improve conversion rates, channel efficiency, and overall marketing effectiveness
• Work closely with Data, Pricing, and Martech teams to turn performance insights into clear optimisation opportunities and scalable growth actions
• Lead and develop a team across marketing and performance marketing, setting priorities, establishing operating rhythms, and continuously raising the performance bar
• You'll be great for this role if...
• Strong track record leading paid and organic acquisition programmes, with hands-on experience across channels such as Google, Meta, and app stores
• Experience managing significant media budgets and holding accountability for acquisition and revenue targets
• Proficiency in A/B testing tools (such as Optimizely) and data visualisation platforms (such as Tableau)
• Familiarity with CMS platforms (ideally Builder.io) and a working knowledge of HTML/CSS to collaborate on landing pages
• Fluency in English and Portuguese, with the ability to communicate clearly across local and global teams
• Previous leadership experience, with the ability to assess team performance and build a high-functioning group
• Why you should join SumUp
• 🌎 Work on a product used by millions of small businesses across 37 markets, from our São Paulo office
• 🌈 Be part of an inclusive and collaborative environment where different perspectives are valued
• 🏖️ 30 days of paid annual leave
• 🩺 Health and dental insurance (SulAmerica and Careplus)
• 🍽️ Meal and food vouchers (Pluxee)
• 🚗 Transportation vouchers
• 👶 Extended parental leave
• 💪 Gympass / Wellhub access
• 🤝 Employee referral programme with additional rewards
• 🎓 Access to learning and development opportunities across SumUp globally
• About SumUp
• Be empowered to do more that matters.
• At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.
• Job Application Tip
• We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you d

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