Senior Marketing Manager - Membership

About the role

The Membership and Working Groups team is responsible for all communications and marketing activities that support GSMA's global member community. We lead membership-focused marketing campaigns to drive engagement, support the sales team with retention and churn-reduction initiatives, and run lead generation efforts to attract new members. We manage the promotion and marketing of GSMA's Working Groups, ensuring their contributions and thought leadership are recognised across the industry. We are also responsible for the marketing and delivery of all GSMA pavilions at global MWC events, including Mobile World Congress, the world's largest and most influential connectivity event . This role sits at the center of how we engage, support and grow the GSMA member community. As Senior Marketing Manager, you will lead high-quality marketing initiatives that strengthen our Membership proposition, elevate our Working Groups, and play a central role in delivering the GSMA Pavilions across global MWC events. The pavilions are a major focus for this position and require strong organisation , attention to detail, and confident cross-team coordination. The work is varied, fast paced, and highly visible across the organisation . We are seeking a professional who excels in structured planning, delivers to a high standard, and brings clarity to complex, multi-stakeholder projects. If you want to contribute to impactful global activity, collaborate with dedicated teams, and be a key driver in the success of our membership and pavilion programmes , this is an excellent opportunity.

Responsibilities

• GSMA Pavilions (MWC Barcelona, Las Vegas, Doha, Shanghai, Kigali)
• Lead GSMA Pavilion projects across global MWC events.
• Manage Pavilion activations and ensure requirements are clearly communicated to stakeholders and vendors.
• Coordinate briefing documents and maintain project documentation throughout the project lifecycle.
• Oversee vendor contracts, demo briefs, asset delivery, and brand or design approvals.
• Run regular internal and external stakeholder meetings.
• Keep cross-functional teams informed, including Sales, IT, Finance, Legal, Events, and others.
• Set and track KPIs to measure success and performance.
• Manage budgets, monitor spend and optimise cost efficiency.
• GSMA Member Communication and Engagement
• Lead senior communications including things around Board elections, member surveys and renewal initiatives.
• Lead integrated marketing campaigns to increase member acquisition, engagement, and retention.
• Craft compelling, segment-specific messaging and digital content.
• Optimise digital marketing channels, including website content, email programmes , paid media, and social outreach.
• Support the membership renewal process, including building and testing personalised and dynamic content emails.
• Contribute to campaign ideas and broader membership initiatives such as onboarding enhancements.
• Build survey structures and bespoke links.
• Analyse results, prepare presentations, and share insights with stakeholders.
• Observe and suggest improvements to the end-to-end member experience across Working Groups.
• Whilst these are the primary areas, you may at times be required to support the rest of the team across:
• GSMA Working Groups Marketing
• Drive and execute marketing plans that support Working Groups strategic objectives .
• Manage Working Groups content on gsma.com.
• Draft and send Working Groups communications, including email updates and newsletters.
• Develop new content or refine existing materials for newsletters, blogs, and promotional outputs.
• Lead multi-channel marketing campaigns and engagement activities to increase member participation and visibility, including updates, event promotion, and speaker opportunities.
• Produce promotional assets for Working Groups, including written content, design materials, and short videos or testimonials.
• Oversee webinars and LinkedIn Live sessions for Working Groups.
• Ensure consistent application of GSMA branding across all Working Groups digital assets and event materials.
• Use Member Gateway insights and campaign perfo

Additional Information

Department: Marketing Team: Membership Marketing Location: London Position type: Contract (inside IR35) until December 2026, Full time and Hybrid working (2-3 days in the office) What the hiring manager says " This role is a great opportunity to work right at the heart of GSMA - the Membership and Working Groups. You will play a crucial role in ensuring the GSMA is well re presented at flagship events such as MWC Doha, MWC Barcelona and Indian Mobile Congress by taking the lead on the GSMA Pavilion. You'll be working in a tight-knit, collaborative team and we're looking for someone who can hit the ground running from Day One. Project Management skills, accurate communication and a natural collaborator will make you stand out in this role . " Chris Sumner-Smith, Marketing Director, Membership & Working Groups

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