Senior Analyst, CRM

About the role

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable - the brand's artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers. Our Values At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family's guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance. Job Description Senior Analyst, CRM Role Overview We're looking for a hands-on Omni channel - CRM Analyst to plan, execute, and measure lifecycle across both retail and ecomm. You'll own definitions, reporting, and performance readouts, ensuring CRM has the information needed to communicate with and optimize our audience. You'll work closely with CRM, Retail, Customer care, Email, Analytics, and Data Engineering to translate data insights into meaningful CRM activations. This role is for someone who understands omni channel analytics and how the customer moves seamlessly between retail, ecomm and customer care. Someone who is equally comfortable hands-on in data and explaining results to non-technical partners. Essential Duties & Responsibilities: Define and maintain core CRM customer and segment definitions (e.g., tenure, lifecycle stage, value tiers, lapsed/reactivated, channel preferences). Build and automate CRM reporting across both retail and ecomm (file health, acquisition, repeat, reactivation, churn, and campaign performance). Build, automate, and maintain CRM dashboards and performance reports across retail, e-commerce, and clienteling channels. Analyze customer behavior, segmentation, lifecycle journeys, and sales performance to identify opportunities to grow retention and loyalty across channels (Retail and ecom) Track omni-channel campaign performance - from email to clienteling outreach for both retail and customer care and in-store activations. Build measurement framework for marketing campaigns for Retail, Customer Care & Email to report on client engagement across segments and demo. Support A/B testing, cohort analysis, predictive modeling, and customer LTV forecasting. Work closely with CRM, Retail and Customer care to measure effectiveness of CRM loyalty campaigns and monthly outreach plans. Lead Loyalty analytics to support the CRM strategy and identify key opportunities for the business Create cohort and time-based views to answer questions like: -How quickly do store-first vs eCom-first customers repeat? -Are 2nd purchase rates changing over time or by channel? -Which lifecycle segments are over/under-performing vs plan? Design and measure structured tests (offers, cadence, segment strategies, new journeys) and deliver tight, business-first readouts. Reconcile and QA data across systems (POS, ecommerce, ESP, CDP, data warehouse) to ensure a single, trusted view of CRM performance. Partner with Data Engineering to improve data availability, quality, and documentation for CRM use cases (attributes, events, consent flags, channel availability). Build clear, recurring views for stakeholders (dashboards, decks, exports) that show what's working, what isn't, and where to focus next. Essential Qualifications Minimum 3-5+ years in CRM / customer / lifecycle analytics (retail, ecommerce, or similar). Strong SQL (complex joins, aggregations, window functions) for building customer/cohort views directly from transactions and customer tables. Experience with major CRM / ESP / CDP platforms (e.g., Salesforce Marketing Cloud, Data cloud, Salesforce Service/ Sales cloud). Experience working with omnichannel data (store + ecomm) and stitching performance back to customers or segments. Exposure to Customer segmentation, CLTV methodologies, CRM outreach measurement and loyalty program strategies. Proven ability to turn vague business questions into structured analysis, tests, and clear recommendations. Comfortable working in a modern data stack (e.g., Snowflake/BigQuery or similar) plus solid Excel/Google Sheets skills. High attention to detail and strong QA instincts when numbers don't line up (digging into sources, logic, and joins). Clear commu

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