Marketing Specialist

About the role

Ponsse is one of the world's largest manufacturers of cut-to-length forest machines. We are focusing on succeeding with our customers and oriented to people. We want to be the preferred partner for responsible forestry and to reach that we combine great people working together with high tech machinery and cutting-edge digital technologies. Deliver and execute Marketing and Communication campaigns and initiatives in the region. Provide support and act as the main point of contact for dealer marketing activities in the region. Manage Ponsse 's visibility and media exposure. When necessary, participate in additional projects within the area (major trade fairs, exhibitions, etc.). Act as a member of the Global Marketing and Communication team, potentially specializing in content, systems, and/or serving as a backup role. Make the annual plan for trade shows, events, and press activities in the region. Train and guide colleagues and dealers on Ponsse Marketing and Communication systems and processes. Plan activities related to product launches, including material production and implementation according to the launch plan. Participate in the new product launch process. Create content for Ponsse Solutions. Produce newsletters for Ponsse countries. Manage translations. Monitor the visibility of the Ponsse Service Center and assign tasks within the team. When required, engage in discussions/meetings with regional/country management to align activities needed to achieve sales targets. Ponsse wants to develop a working culture and environment that helps to bring the best out of everyone as individuals and us all together. Customer is always in the center of our work and we continuously encourage open and proactive communication, teamwork and taking responsibility as well as agile execution. We truly care about our people, their wellbeing and growth. We are Ponsse family.

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