Director, Product & Content Marketing (B2B)

Responsibilities

• Product Marketing
• Own the product marketing strategy across Modernize's multi-product B2B portfolio, including positioning, messaging, and go-to-market planning for each product and audience segment.
• Develop and maintain audience personas, competitive intelligence, and market insights that inform product direction and sales strategy.
• Partner with Product to shape the product roadmap narrative and ensure new features and capabilities are launched with clear, compelling messaging.
• Build and maintain sales enablement materials including pitch decks, one-pagers, objection handling guides, and competitive battle cards.
• Ensure brand and product positioning is accurate, consistent, and audience-appropriate across all in-market activations and channels.
• Content Marketing
• Own the B2B content strategy end to end: editorial calendar, content types, channels, and performance me

Requirements

• A strategic leader. You can articulate a clear product marketing vision and translate it into a roadmap your team can execute against. You are equally comfortable presenting to executives and rolling up your sleeves.
• An industry expert. You have meaningful experience in home improvement, home services, or an adjacent B2B vertical and bring credibility and context to every decision.
• A systems builder. You create structure where none exists. You design processes for intake, prioritization, and output management that allow a small team to operate at high volume without sacrificing quality.
• A skilled cross-functional partner. You influence stakeholders you do not manage, align Product and Sales around shared messaging, and navigate competing priorities with clarity and professionalism.
• A strong communicator and writer. You produce executive-ready materials, give clear direction, and coach your team to raise the bar on written output.
• Data-informed. You use performance data to prioritize content investments, evaluate messaging effectiveness, and make the case for resource allocation.
• A calm operator under pressure. You manage high volumes of concurrent projects and competing stakeholder needs without losing focus on what matters most.

Benefits

Additional Information

Powering Performance Marketplaces in Digital Media QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands . We run these virtual- and private-label marketplaces in one of the nation's largest media networks. Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results. Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience. We believe in: The direct measurability of digital media. Performance marketing. (We pioneered it.) The advantages of technology. We bring all this together to deliver truly great results for consumers and brands in the world's biggest channel. Job Category Modernize, a QuinStreet company, is hiring a Director of Product and Content Marketing to lead our B2B product marketing and content strategy across a multi-product portfolio in the home services vertical. This is a senior leadership role responsible for owning how Modernize positions, messages, and goes to market with its products, while driving the content engine that supports demand generation, sales enablement, and brand authority. The Director will manage a small team of product and content marketers, build the operational infrastructure needed to scale a high-volume content and product marketing function, and serve as a key cross-functional partner to Sales, Marketing, Account Management, and Product. We are looking for a strategic operator with deep roots in the home improvement or home services industry who can lead with vision and execute with discipline. Why You'll Enjoy This Role You own the narrative. As the senior leader for product and content marketing, you define how Modernize shows up in market, how its products are positioned, and how its content strategy drives business outcomes. You lead a team. You will manage, coach, and grow a small team of marketers, with direct influence over how the function develops over time. You work at the intersection of strategy and execution. This role is both a thought leadership seat and an operational one. You set direction and then build the systems to make it run. You have cross-functional reach. You partner closely with Sales, Marketing, Account Management, and Product giving you broad visibility into the business and meaningful influence over go-to-market decisions. You see the impact of your work. With clear success metrics tied to pipeline, sales enablement, and content performance, your contributions are measurable and visible.

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