Sr. Manager, Market & Consumer Insights

About the role

At The Walt Disney Company, magic is made by people who dream-and do. We're searching for a versatile, strategic, and data-driven Sr. Manager, Market & Consumer Insights - Gaming to help shape the future of Disney Games. Reporting to the Head of Strategy & Insights, you'll play a pivotal role driving strategic decision-making for all four TWDC brands (Disney Pixar, Marvel, Lucasfilm, 20th Century Studios), working at the intersection of data, consumer behavior, and next-generation gaming experiences. This is not just a research role-it's a chance to lead high-impact projects, influence what games we make and who we partner with, and ensure our insights fuel the next wave of Disney's iconic entertainment. If you're as passionate about games and data as you are about storytelling, and have a knack for turning complex information into actionable strategy, you might be the magic we're looking for.

Responsibilities

• Strategic Leadership & Analysis Lead and deliver large-scale, global market and consumer insights initiatives for Disney Games, including foundational studies (e.g., character studies, industry forecasting, and trend deep-dives).
• Partner with GMs and senior business leaders to inform incubation, AOP, LTP, performance benchmarking, and PR statements.
• Synthesize quantitative and qualitative data into executive-level deliverables, driving clarity and action.
• Data Science & Automation Build and improve automated, scalable data solutions (data lakes, dashboards, reporting).
• Identify and fill data gaps, recommend new data sources, and leverage AI/technology to boost insights and efficiency.
• Vendor & Budget Management Manage relationships with multiple external research/data vendors, maximizing ROI on an $800k+ annual insights budget.
• Oversee RFPs, contracts, and project delivery to ensure best-in-class research partnerships.
• Cross-Functional Influence Liaise and support other general research teams across TWDC, helping bolster entertainment with a Gaming native POV.
• Elevate how Disney leverages data, technology, and insights to unlock growth in gaming and the broader organization.
• Required Qualifications and Skills:
• Technical & Strategic Skills: Deep competency in data analysis, modeling, and visualization tools (e.g., SQL, Python, R, Tableau, etc.).
• Ability to visualize data and insights, and tell an executive-level story with clear and actionable recommendations
• Proven ability to build business cases, influence C-level audiences, and frame insights for executive action.
• Passion, curiosity, and subject matter depth in gaming, consumer trends, and the evolving entertainment landscape.
• Leadership & Collaboration: Track record of managing complex projects.
• Outstanding communication, collaboration, and senior stakeholder management skills.
• Comfort with ambiguity and rapid iteration.
• Education:
• Bachelor's degree in Statistics, Data Science, Market Research, Consumer Science, Economics, or a relevant field required.
• Preferred Education:
• Advanced degree (PhD, Master's) in a quantitative discipline or comparable research/analytical training preferred.
• Time in PhD can be considered as part of the 8 years depending on nature of degree, program, and results
• Additional Information:
• It is recommended to include or to prepare a portfolio of visualized data with case studies, market insights, and experience, etc. Please ensure any confidential or proprietary information has been redacted before submission.
• his role will require approximately 10% travel domestically and internationally and will require a valid and current Passport with the required identification necessary for travel guidelines.
• Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
• #LI-REQ
• #Gamesjobs
• #LI-Onsite
• Job Posting Segment:
• NA - Games
• Job Posting Primary Business

Benefits

Additional Information

Job Posting Title: Sr. Manager, Market & Consumer Insights Req ID: 10148539 Job Description: Sr. Manager, Market & Consumer Insights - Gaming

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