Senior Marketing Specialist

Responsibilities

• Proposal Development: Work as a collaborative member of the marketing, communications, and BD teams to support the firm's pursuit efforts, including:
• Take ownership of the preparation of proposals and teaming materials, working alongside technical staff.
• Partner in the development and implementation of comprehensive marketing strategies to enhance brand visibility, generate leads, and support business objectives.
• Develop proposal messaging (written and visual), write original content, collaborate with graphic designers, and other proposal coordinators when necessary.
• Work with technical staff to develop strategic win plans.
• Support / facilitate debrief efforts.
• Consistently maintain customer relationship management (CRM) database, including incoming leads, follow-up and tracking of opportunity status.
• Facilitate and support service line-specific marketing, via project award submittals, digital messaging, project photography, business development and; state DOT pre-qualification management and renewal.
• Search for, identify, and process potential opportunities.
• Knowledge + Content Management:
• Have a full comprehensive understanding of McAdams' portfolio of work, project types, and firm-wide capabilities with a concentration in our Water Resources and Transportation service lines.
• Maintain and regularly update a library of standard proposal content, including resumes, project information, and past performance data in our system of record (Vantagepoint).
• Ensure all marketing materials adhere to brand guidelines, are error-free, and align with our business objectives.
• Develop a deep knowledge of the firm's strategic objectives, key personnel, major projects, and target audiences to enhance proposal and pursuit efforts.
• Trade Show + Events: Work as a collaborative member of the marketing, communications, and BD teams to plan / prepare our technical team members for attendance at industry conferences.
• Alongside Pursuit Manager, lead in the planning and coordination of trade shows, client events, and sponsorships across all metros.
• Maintain and organize trade show, client event, and sponsorship schedules.
• Coordinate logistics, promotion, and follow-up activities.
• Coordinate the development of new materials to support marketing activities.
• Order event material and SWAG inventory, company-wide.
• Collaboration + Coordination:
• Work closely with service line leaders, project managers, and other technical staff to gather, curate, and refine proposal content to ensure cohesive messaging and branding.
• Coordinate proposal input and review cycles, managing timelines and responsibilities to meet submission deadlines.
• Facilitate regular proposal planning meetings to ensure alignment with client expectations and proposal objectives.
• Train and mentor Marketing Specialists I + II.
• Support:
• Consistently maintain customer relationship management (CRM) database, including incoming leads, follow-up and tracking of opportunity status.
• Assist in formatting and developing content for project interviews and presentations, including graphics, slide deck

Additional Information

McAdams is a full-service land planning, landscape architecture, civil engineering, transportation, and geomatics firm located in North Carolina, South Carolina, Texas, and Florida. We seek to partner with our clients to create meaningful experiences through inspired design. Our employees are what make McAdams different. We bring experiences to the forefront of everything we do, and to do that takes special people. Position Overview The Senior Marketing Specialist serves as a strategic partner to technical and business development leaders, advancing the firm's growth efforts across the Water Resources and Transportation markets. This role will lead the development of high-impact proposals, qualifications, presentations, award submissions and conference materials that align with client needs and long-term growth objectives. Working closely with internal teams and external partners, the Senior Marketing Specialist shapes pursuit strategy and messaging that clearly articulates the firm's strengths, experience and value in a competitive marketplace. The ideal candidate blends strategic thinking with creative execution and brings a working knowledge of the A/E/C industry. Strong collaboration skills and the ability to translate technical content into compelling narratives are essential to success in this role. A minimum of 5 to 7 years of marketing experience in the A/E/C industry is required, with preference given to candidates with previous experience working with Water Resources and/or Transportation projects and teams.

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