Senior Manager, Consumer Insights

Responsibilities

• Lead end-to-end consumer research across qualitative and quantitative methods, from problem definition to insight delivery
• Partner with marketing, product, and customer-facing teams to identify key business questions and shape research agendas
• Translate complex data and research findings into clear, compelling stories that influence decision-making
• Design and execute studies such as brand tracking, creative testing, audience segmentation, and industry thought leadership
• Synthesize multiple data sources (research, platform data, market trends) into cohesive insights
• Advocate for the voice of the consumer in strategic planning and day-to-day decisions
• Build scalable research frameworks and best practices that improve how insights are generated and used across the company

Requirements

• Strong experience in consumer insights, market research, or a related field, ideally in tech, media, or digital advertising
• Expertise across qualitative and quantitative research methods, with the ability to choose the right approach for the problem
• Proven ability to turn research into clear narratives that influence stakeholders
• Experience working cross-functionally with marketing, product, or strategy teams
• Comfort working with ambiguity and shaping loosely defined problems into structured research plans
• Strong communication skills, with the ability to present to senior stakeholders and translate insights into business impact
• Experience with areas such as brand measurement, creative testing, or audience insights is a plus
• What We Offer You...
• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• 401K plus matching & equity grants for all new Smartlies
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities
• And so much more...
• Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook !
• Salary Range (USD): $150,000 - $175,000
• #LI-HYBRID
• About Smartly
• Visit Smartly to learn more.
• The processing of your information is described in our Candidate Privacy Notice .

Benefits

Additional Information

This role focuses on building a deep understanding of consumers and translating that into insights that shape marketing, product, and creative decisions. You will work closely with cross-functional teams to define the right questions, design research, and turn findings into clear narratives that drive action. Your work will directly influence how Smartly and our customers connect with audiences.

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