Senior Sales Manager

About the role

We are looking for an experienced and commercially driven National Sales Manager to lead and develop our national sales function. The successful candidate will be responsible for driving sustainable revenue growth, improving market share, strengthening customer relationships and leading a high-performing sales team across the business. This role requires a strong balance of strategic sales leadership, hands-on key account management, pipeline discipline, commercial awareness and people development. The National Sales Manager will work closely with Marketing, Product Development, Operations and Warehousing to ensure that sales activity is aligned with broader business objectives, customer requirements and operational capacity. Key responsibilities include: Lead, mentor and develop a high-performing national sales team, driving accountability, customer focus and consistent achievement of sales targets. Develop and execute the company's national sales strategy to achieve sustainable revenue growth, increase market share and strengthen customer relationships. Identify new business opportunities and analyse market trends to stay ahead of competitors. Conduct market research to identify customer needs, preferences, concerns and opportunities. Personally manage relationships with key strategic customers and support major commercial negotiations. Develop and maintain a disciplined sales pipeline and forecasting process to improve visibility and conversion rates. Collaborate with Marketing, Product Development, Operations and Warehousing to ensure alignment with overall business objectives. Analyse sales data and provide regular reports to senior management. Monitor sales forecasts and adjust sales plans accordingly. Contribute towards pricing strategies and understand customer-specific pricing structures. Implement and monitor sales processes and procedures to ensure consistency and efficiency. Recruit, coach and develop sales staff through regular performance reviews, mentoring and field support. Develop strategies to improve customer retention and increase repeat business. Maintain up-to-date knowledge of industry trends, regulations and developments. Participate in industry events, conferences and trade shows. Success in this role will be measured by: Increased market share in targeted segments. Improved sales forecast accuracy to within ±10%. Improved sales pipeline coverage to at least 3× monthly target. Development and retention of a high-performing sales team. Improved key account retention. Achievement of agreed annual revenue and gross margin targets. Matric with a relevant tertiary qualification. Minimum 8 years' commercial sales experience. At least 5 years' experience leading a sales team. Experience selling technical, engineered or industrial B2B products. Strong leadership, mentoring and coaching ability. Strong commercial judgement and ability to manage strategic customer relationships. Experience with sales pipeline management, forecasting and sales analytics. Ability to analyse market trends, customer needs and competitor activity. Strong attention to detail and a high level of accuracy. Excellent verbal and written communication skills. Valid driver's licence. Strong computer literacy and numerical skills. Experience with CRM systems. ERP experience. Preferred experience: Renewable energy or solar industry experience. Experience in mechanical, engineering, construction, industrial equipment or steel-related industries. Opportunity to earn a performance-based bonus. Senior leadership role with direct influence over national sales strategy. Opportunity to lead, develop and shape a national sales team. Exposure to technical, engineered and industrial B2B markets. Involvement in key customer relationships, commercial strategy and business growth initiatives. Salary: Based on experience/Market related.

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