Designer, Brand

Responsibilities

• What You'll Gain
• About You
• Develop cohesive creative storytelling across different mediums, always keeping creative strategy at the core.
• Produce motion work, including short-form social animation, brand video support, and template-based motion assets, that strengthens brand identity and enhances brand storytelling.
• Balance brand integrity with experimentation, demonstrated through a portfolio that shows both adherence to brand systems and original creative exploration within those systems.
• Understand and differentiate between social-first creative and brand-first creative, tailoring content accordingly.
• Ensure consistency in static and motion projects to maintain a unified brand experience.
• Work within established brand systems and design guidelines, flagging when client brand standards need updating or expansion as new platforms or content types emerge.
• Proactively solve process challenges to streamline workflows across integrated teams.
• Take a 360-degree approach, considering all potential customer touchpoints and brand interactions.
• Ask clarifying questions about client goals during briefing and translate those goals into specific creative decisions, rather than working from the brief alone.
• Brainstorm and develop creative concepts independently and in collaboration with account teams and the creative team.
• Identify opportunities to enhance creativity within existing client workflows, researching and presenting new ideas.
• Present design work internally and externally, effectively communicating both creative vision and strategic rationale to designers and non-designers alike.
• Provide peer-level creative feedback to interns and junior designers, and, when needed, help non-creative collaborators understand the reasoning behind design decisions.
• Success Factors:
• 3-5 years of professional design experience (agency or in-house tech company experience preferred).
• Visual, graphic, or motion design degree or equivalent experience.
• A compelling portfolio showcasing a range of professional work in visual design and motion design, demonstrating a solid understanding of design principles and web design best practices.
• Expert knowledge of the Adobe Creative Suite (Adobe Photoshop, Illustrator, InDesign, XD).
• Intermediate proficiency in Figma and Adobe After Effects.
• Ability to leverage drag-and-drop platforms to hand off self-serve toolkits to our clients through Canva and/or Adobe Express.
• Strong understanding of motion graphic principles and their role in brand identity development.
• Experience working within established brand systems and guidelines, with the ability to apply and extend them consistently across new content types.
• Experience with storyboarding, pacing, color theory, and visual hierarchy to craft compelling narratives.
• Excellent communication skills to provide project guidance, collaborate with teams, and present work effectively.
• Demonstrated ability to manage 3 or more concurrent projects independently while meeting deadlines, with examples of how you've prioritized competing deliverables.
• Familiarity with project management tools to stre

Benefits

Additional Information

Highwire's creative team sits within the agency's digital practice. We lead the creative strategy, design and execution of powerful, valuable, and impactful ideas that drive business impact for our clients. We weave insights into ideas, make ideas real, and combine creativity with strategic storytelling so our clients stand out from competitors. We believe the biggest ideas don't have to be the most complex and in the importance of matching creative delivery with strategic motivation.

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