Customer Marketing Manager

About the role

At BuildOps, we're building a groundbreaking software solution designed to empower today's commercial contractors. As a Customer Marketing Manager, you will play a pivotal role within Product Marketing by building the customer advocacy engine that turns real customer outcomes into references, referrals, reviews, stories, and advisory engagement that strengthen how BuildOps wins in the market. Reporting to the Sr. Director, Product Marketing, this role is ideal for a strong operator-builder who can work with little day-to-day oversight, solve problems independently, and build scalable systems that make customer proof a strategic advantage across go-to-market motions.

Responsibilities

• Build and scale BuildOps' customer advocacy program across segments, products, trades, and use cases.
• Create a clear system for recruiting, activating, tracking, and retaining advocates across references, referrals, stories, speaking opportunities, reviews, and advisory engagements.
• Own the pipeline of customer proof assets, including strategic references, referrals, testimonials, case studies, and customer stories that support Product Marketing, Sales, Customer Success, and executive storytelling.
• Partner closely with Customer Success to identify the right customers, stakeholders, and approval paths before proof is created or used publicly.
• Collaborate with Product Marketing to ensure customer proof reinforces BuildOps' highest-priority narratives, launches, and market differentiators.
• Own review generation and reputation programs across priority platforms, building a repeatable motion that increases volume, maintains quality, and supports trust and demand goals.
• Help lead strategy and program management for BuildOps' Customer Advisory Board, including member selection, engagement planning, agenda input, follow-up, and insight capture in partnership with cross-functional leaders.
• Build scalable workflows, documentation, governance, and reporting so customer marketing is measurable, reliable, and easy for cross-functional teams to engage with.
• Define and report on key metrics including advocate activation, reference fulfillment, review growth and quality, story production, CAB engagement, and downstream commercial impact where measurable.
• What We Look For
• 4+ years of experience in customer marketing, customer advocacy, product marketing, customer success, or a related B2B SaaS role.
• Hands-on experience owning or materially contributing to customer advocacy programs, reference programs, customer stories, review generation, or CAB/community-style programs.
• Proven ability to work cross-functionally across Marketing, Sales, Customer Success, Product, and executive stakeholders.
• Strong storytelling instincts and the ability to turn customer outcomes into proof that is credible, specific, and useful in market.
• Strong project management and operational discipline, with the ability to manage multiple workstreams and build processes that scale.
• Comfort working directly with customers, navigating approvals, protecting trust, and balancing relationship value with business needs.
• A metrics mindset with the ability to connect program activity to meaningful business value.
• Familiarity with core GTM systems such as Salesforce, HubSpot or Marketo, advocacy platforms, review platforms, and shared planning tools.
• Experience in vertical SaaS, construction tech, field service, or another operationally complex B2B category is preferred.
• Experience supporting product launches or market narratives with customer proof, especially in partnership with Product Marketing, is a plus.

Requirements

• A self-starter who takes ownership and drives initiatives forward with little day-to-day oversight.
• A strong operator-builder who can create systems, governance, and process in a growing function.
• Comfortable navigating ambiguity while balancing customer trust, internal priorities, and cross-functional alignment.
• Outcomes-driven and motivated by building advocacy programs that influence pipeline, reputation, trust, and commercial impact.
• AI-native in your working style and eager to use AI tools to improve research, drafting, reporting, program management, and execution quality.

Benefits

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