Head of Global Communications

Responsibilities

• Overall leadership and direction across Global Communications.
• Development and execution of global strategies, toolkits, and activation frameworks.
• Oversight of budgets, content creation, and consumer facing storytelling.
• Leadership of a high-performing global team, as well as guidance and support to regional markets.
• Delivery of globally consistent and locally relevant brand experiences across all consumer-facing platforms.
• Required Experience:
• 6+ years of experience in communications, public relations, or brand management, ideally in sport or lifestyle industries or equivalent senior-level experience.
• Proven leadership experience managing multidisciplinary communication teams.
• Strong storytelling, writing, and editing skills with a global mindset.
• Demonstrated success in building international campaign consistency while respecting local market nuances.
• Experience managing agencies, media partners and external collaborations.
• Passion for the outdoors and understanding of ski culture strongly preferred.
• Excellent English communication skills.
• Who we're looking for:
• A people-first leader who develops talent and drives accountability.
• A connector who brings teams, markets, and functions together with clarity and vision.
• Passionate about brand building, storytelling, and global consistency.
• Analytical and creative, able to balance strategy, execution, and performance measurement.
• Deeply inspired by the outdoors, community, and authentic lifestyle storytelling.
• Comfortable leading through change in a fast-paced, international environment.

Benefits

Additional Information

Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year. We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team. Peak Performance is looking for a proven leader to take the reins of our global communications team, including brand comms, internal comms, PR, Social Media and Influencer & Styling Specialist As Head of Global Communications, you'll lead a team of experts, unite strategy with execution, and ensure our brand is felt consistently and powerfully across every touchpoint, market, and moment. This is a key leadership role with strong influence on how our brand is perceived globally - internally and externally. This role is based at our HQ in Stockholm and you will report directly to VP Marketing. Your Mission: Define and execute the global communications strategy in line with company goals, brand and commercial calendar. Lead and mentor a team of four: Social Media Manager, Influencer & Styling Specialist, PR Manager, and Copywriter (TBD) fostering collaboration, creativity, and accountability. Collaborate across departments and markets to ensure the brand comes to life with consistency, relevance, and impact. Own communication budgets and agency relationships to optimize effectiveness and ROI. Strengthen brand storytelling across earned, owned, and shared channels with compelling narratives rooted in outdoor lifestyle and performance. Internal Communication & Crisis Management: Partner with HR and leadership to deliver impactful internal campaigns, messages, and presentations that build pride and belonging. Lead crisis communications (products, supply chain, incidents, reputational risks). Act as a strategic advisor to management and leadership in sensitive situation.

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