Sponsorships Lead - Regulated Markets

Responsibilities

• Own and manage the sponsorship strategy and partnership portfolio across assigned regulated markets, ensuring alignment with business objectives, licensing requirements, and local market priorities.
• Lead the identification, evaluation, negotiation, and management of sponsorship opportunities within regulated jurisdictions, applying clear commercial, brand, and compliance criteria.
• Act as the primary relationship owner for key regulated-market partners, maintaining senior-level engagement and long-term partnership value.
• Work in close collaboration with regulated-market Country Managers to align sponsorship strategies with local market objectives, commercial priorities, and regulatory considerations.
• Oversee the day-to-day operational management of sponsorship partnerships in regulated markets, working closely with local Marketing Managers to ensure aligned execution and delivery.
• Develop and oversee market-specific sponsorship plans that support market entry, growth, and retention objectives.
• Ensure all sponsorship activity in regulated markets complies with local regulatory frameworks, advertising standards, and internal governance requirements.
• Partner cross-functionally with Marketing, Product, Content, VIP, Legal, and Compliance teams to integrate sponsorships into broader go-to-market and campaign strategies.
• Provide oversight and approval of regulated-market sponsorship activations, ensuring quality, consistency, and compliance across markets.
• Monitor and evaluate sponsorship performance across regulated markets, using defined KPIs and reporting frameworks to inform optimisation and future investment decisions.
• Prepare and present sponsorship updates, recommendations, and performance insights to Head of Sponsorships.
• Manage sponsorship budgets within regulated markets, ensuring disciplined spend, value for money, and clear ROI justification.
• Identify risks, challenges, or changes in regulatory landscapes and proactively adjust sponsorship strategies accordingly.
• Contribute to the continuous improvement of sponsorship frameworks, processes, and governance models for regulated markets.
• Provide leadership, guidance, and functional oversight to team members supporting regulated-market sponsorships, fostering high standards of delivery and accountability.

Requirements

• Demonstrated experience managing sponsorships, partnerships, or brand marketing initiatives within regulated or multi-market environments.
• Proven ability to lead and optimise sponsorship portfolios, including evaluation, negotiation, and ongoing partner management.
• Strong understanding of regulated market considerations, including advertising standards, compliance frameworks, and approval processes, with experience working closely alongside le

Benefits

Additional Information

Ready to make an impact by shaping the future of our regulated markets sponsorship portfolio? What's in it for you? An opportunity to join our Sponsorship Marketing team, where you'll be a crucial contributor to managing and growing Easygo's sponsorship portfolio. This role involves key responsibilities where you will lead the development, management and optimisation of sponsorship partnerships across Easygo's regulated markets. Reporting to the Head of Sponsorships, this role plays a critical part in driving compliant, performance-led partnerships that support market entry, growth and long-term brand equity. Your role with us: No two days will be the same, but you'll be operating at both a strategic and commercial level. You will own a portfolio of regulated market partnerships, ensuring all activity aligns with local requirements, regulatory frameworks and brand guidelines. Your core focus will be to deliver sponsorship strategies that balance creativity, performance and governance. This role is accountable for shaping market-specific sponsorship approaches, evaluating new opportunities, managing key partner relationships, and ensuring consistent, high-quality execution across regulated jurisdictions. Who are we? Easygo is the Australian powerhouse behind some of the most popular brands within the iGaming industry, including Stake, KICK and Twist Gaming. Stake is the world's most popular online casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with KICK, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 800+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone. Click play, on your career today!

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