Senior Assistant Manager/Assistant Manager (Marketing)

About the role

The School of Social Sciences (SSS) is seeking a motivated and creative Marketing & Communications Senior Assistant Manager/Assistant Manager to lead the marketing and outreach efforts for its graduate coursework and research programmes, as well as undergraduate summer school and other special programmes. This is a new role, created to address a strategic priority: diversifying the geographic composition of our student intake. It entails specifically targeting prospective students from India, ASEAN nations, and Singapore for graduate programmes, and additionally other countries such as China and European countries for the special programmes while also increasing overall enrolment across these programmes. The successful candidate will be responsible for the end-to-end execution of a comprehensive marketing and outreach strategy, working closely with programme faculty, administrative staff, and student ambassadors. This is an initial two-year contract position, with a possible extension of one year. Continuation beyond the contract period will be assessed based on demonstrated progress in student intake diversification and enrolment growth. Job Responsibilities: Student Ambassador Programme Identify and recruit suitable graduate coursework students from the three coursework programmes as well as PhD programme to serve as student ambassadors, with a focus on representation from key target markets (India, ASEAN, Singapore). The same applies to the special programmes. Design and deliver an orientation and training programme for ambassadors, covering content creation, brand guidelines, and appropriate conduct in representing the school. Monitor and provide ongoing guidance on ambassadors' social media posts, ensuring content is accurate, on-brand, and published consistently on a weekly or fortnightly basis. Be present during content filming sessions to provide direction, ensure quality, and maintain alignment with the school's communication goals. Social Media & Digital Content Create, schedule, and publish regular content across LinkedIn, Instagram, TikTok, and YouTube, tailored to appeal to prospective graduate students in target markets. Develop and manage a dedicated YouTube channel for SSS graduate programmes, producing content that gives prospective students an authentic view of programme life, faculty expertise, and career outcomes. Maintain a consistent content calendar, ensuring regular posting and active engagement across all platforms. Monitor platform analytics and engagement metrics, using data to refine content strategy and improve reach. Conduct background research on school facilities, programme structures, student life, and career outcomes to inform accurate and compelling content for prospective students. Work with School Lead to manage paid online ads and monitor reach and engagement. Web Content Management - Postgraduate Education Work with programme managers to manage and maintain web content for four postgraduate programmes, ensuring accuracy, consistency, and alignment with institutional branding. Create, update, and structure programme webpages to clearly communicate programme details, admissions information, student experience, and career outcomes. Coordinate content updates with academic and administrative stakeholders to ensure timely and accurate information. Align website content with recruitment cycles, marketing campaigns, social media activity, and digital collaterals. Monitor web performance and user engagement to inform content improvements and optimise prospective student journeys. Ensure content governance, usability, and accessibility standards are met across all programme pages. Graduate Student, Faculty and Staff Engagement, Communications and Events Act as a communication bridge between graduate coursework students, faculty members, and administrative support staff, ensuring information flows clearly and promptly. Assist in developing materials and communications that support the overall student experience for graduate coursework and research students. Develop collaterals to promote graduate coursework and research programmes (e.g. brochures, e-posters, giveaway items at admissions fairs). Work closely with the AC of Graduate Studies, Senior Asst Director and School-level lead on all graduate communications and outreach activities, including coordinating postgraduate fairs, organising faculty webinars and providing regular updates on activities and progress. Alumni Relations Work with alumni lead in managing alumni relations for both graduate coursework and research students as well as summer school students, including maintaining alumni contact records and coordinating alumni engagement activities. Develop and curate alumni stories and testimonials for use in marketing materials, social media, and prospective student communications. Support the building of an active alumni network that can contribute to programme outreach and student ambassadorship

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