Influencer Marketing Lead for The Coca-Cola Company

Responsibilities

• Strategic Leadership: Define and lead the implementation of the vision, strategy, and goals for influencer marketing.
• Team Leadership & Development: Lead, mentor, and manage the performance of the influencer marketing team, ensuring their continuous professional growth and development.
• Innovation & Service Development: Continuously monitor industry trends and emerging platforms to keep campaigns innovative and relevant.
• Cross-Departmental Integration: Work in harmony with other department leaders (Strategy, Data, Creative, Media, etc.) to deliver integrated and holistic solutions to client.
• Monitor industry trends and emerging platforms to keep campaigns innovative and relevant.
• Manage budgets, contracts, and influencer negotiations.
• Analyze campaign performance and provide actionable insights
• Required Skills and Experience:
• Bachelor's degree from a relevant field.
• A minimum of 8 years of comprehensive experience in influencer marketing, either agency or brand-side.
• Proven experience in team management and leadership.
• A proven track record of developing and implementing successful and measurable influencer marketing strategies for major brands.
• Strong commercial acumen, with experience in budget management
• Excellent senior-level presentation, negotiation, and communication skills.
• Analytical and strategic thinking ability with skills in solving complex problems.
• Strong relationships with key players in the industry (influencers, agencies, platforms).
• Fluency in English (both written and spoken).
• Life at WPP Media & Benefits
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Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About EssenceMediacom: EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. We are seeking a dedicated and experienced Influencer Marketing Lead/Director to join our team .

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