Consumer Public Relations Account Executive - Burson

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: We are looking for an agile Account Executive with a proven track record in consumer earned media and content. You should have a passion for creative and exciting campaigns and be curious about new media, platforms and content. You'll join the busy Consumer & Brand team at an exciting time with new leadership and a focus on excellence in communications, winning industry awards and designing cut-through earned creative that helps build reputation.

Responsibilities

• Be passionate about storytelling and keen to help ideate compelling earned ideas for clients that can live across channels
• Be across the publishing landscape and can support on regular monitoring of client and competitor news
• Possess good writing skills that can be honed to create client written materials to a high standard
• Establish media, talent and influencer relationships in the UK consumer and lifestyle space, ready to manage pro-active and reactive media requests, and to pitch stories
• Support on content creation; infographics and social media posts, demonstrating an understanding of the differences in style, tone and content.
• Keen to learn and leverage internal web and social analytics monitoring tools (such as Signal and Brandwatch - training provided).
• Assist with and attend client events and content shoots, which may require travel within the UK
• Host and work alongside multiple clients regularly in the agency office
• Be part of a large client integrated agency network, with regular community interactions and experiences
• Develop a basic understanding of the administrative and financial functions of account handling and contribute to these
• Research new business opportunities within existing client remits and help with the preparation of proposals, visuals, research and presentations
• Experience that contributes to success:
• An interest in consumer brands
• You have a tenacious passion for communication, storytelling, and culture and can build strong relationships with clients, colleagues, stakeholders, and publishers.
• Demonstrate cultural fluency, with the ability to flag key trends and insights from various platforms
• Demonstrates strong administration skills, supporting on day-to-day client management tasks e.g. weekly reports, meeting preparation and scheduling
• You are an enthusiastic team player who can demonstrate business acumen with excellent verbal and written skills, a competent writer and researcher who takes pride in their work.
• You are well organised and have excellent attention to detail, with the potential to work across multiple deadlines.
• Possesses impeccable attention to detail and can take ownership of tasks, whilst working with initiative
• #LI-CY1
• You belong at Burson:

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