Sr. Manager- Global Service Marketing- East Coast

Responsibilities

• Develop and implement comprehensive marketing plans for the core and value-add service portfolio tailored to clinical customer segments.
• Collaborate with regional marketing teams and enable regional sales channels to increase service attachment rates at and beyond point of instrument sale.
• Partner with product management to ensure alignment and positioning of service offerings to the needs of clinical customers for lab automation, microbiology, molecular diagnostics, liquid chromatography & mass spectrometry solutions.
• Translate value propositions into high-impact messaging, compelling marketing collateral, and effective selling tools.
• Lead multi-channel campaigns to drive demand for platform service plans and value-add services including training, compliance services, software implementation, and informatics solutions.
• Analyze install base data, competitive service offerings, and market trends to identify growth opportunities, segmentation strategies, and unmet customer needs.
• Partner with regional service delivery and global service excellence teams to accelerate value capture initiatives.

Requirements

• Bachelor's degree in marketing, business, science, or related field required
• 5+ years of service marketing, aftermarket sales, or downstream marketing experience in the medical device, life sciences, or diagnostics industry required
• Demonstrated success in driving service attachment, contract renewals, and developing value-based marketing campaigns required
• Familiarity with clinical laboratory workflows, regulatory requirements, and diagnostics market required
• Experience with CRM and service management software required
• Experience leading cross-functional projects in a matrix organization.
• Ability to travel domestically and internationally as needed required
• Why Join Us?
• We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
• To learn more about BD visit https://bd.com/careers .
• Required Skills
• Optional Skills
• .
• Primary Work Location
• USA MD - Sparks - 7 Loveton Circle
• Additional Locations
• Work Shift
• NA (United States

Benefits

Additional Information

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters' innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters' passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description Senior Manager, Global Service Marketing The Senior Manager of Global Service Marketing is responsible for the development and execution of service marketing programs supporting the Waters Advanced Diagnostics Division to strengthen customer loyalty, reinforce the value proposition of new and existing service offerings, and drive demand to increase service attachment across all regions. This role will report directly to the Senior Director, Global Service Growth.

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