SEO Specialist

About the role

The SEO Specialist will support the growth of Turo's organic visibility, traffic, and bookings across international markets through hands-on SEO execution. This role will help drive technical SEO, content optimization, on-page improvements, and cross-functional initiatives in partnership with teams across Growth, Product, Engineering, and Content. The ideal candidate is analytical, detail-oriented, and excited to solve complex SEO challenges at a global scale.

Responsibilities

• Technical Implementation: Partner cross-functionally with Product and Engineering to scope, prioritize, and support implementation of technical SEO fixes that improve search visibility and site performance.
• Technical Audits: Lead technical search visibility and site performance to uncover opportunities related to crawlability, indexation, site health, schema opportunities, and overall organic performance across global markets.
• On Page Optimizations: Execute on-page SEO optimizations, including metadata, internal linking, heading structures, and content refinement, to improve rankings and user experience.
• Content Opportunities: Identify and recommend new content opportunities through keyword research, competitive analysis, and market-level insights to support scalable organic growth.
• Your profile
• Bachelor's degree in marketing or quantitative field required.
• 4+ years of experience required in SEO
• SEO experience, with a strong foundation in technical SEO, on-page optimization, internal linking, content strategy, and organic growth.
• Proficiency in SEO and reporting tools such as Google Analytics 4, Google Search Console, Semrush and/or Ahrefs.
• Strong understanding of technical SEO principles, including schema.org, Core Web Vitals, crawlability, indexation, site architecture, and rendering best practices.
• Ability to manage stakeholders and clearly communicate initiatives, priorities, and performance insights across varying levels of the organization.
• Excellent time management skills with a proven ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong analytical and problem-solving skills, with the ability to turn data into actionable recommendations.
• Ability to collaborate cross-functionally with different departments and role profiles, including Product, Engineering, Content, and Analytics teams.
• Bonus if you have
• Experience working within Storyblok and WordPress.
• Experience in a B2C marketplace or travel/ecommerce environment.
• Experience working in DOMO.
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