Founding GTM, AI Equipment Technology (SF)

About the role

Our client is a YC-backed AI startup operating at the intersection of artificial intelligence, industrial SaaS, and equipment technology. With their team based in San Francisco's South Park neighborhood, they are a small, fast-moving founding team targeting one of the most underserved markets in North America. The Mission Hundreds of thousands of equipment dealers and rental companies - the people who keep construction sites running, farms operating, and industrial fleets moving - are being left behind by software. Our client is changing that by deploying AI agents that work 24/7 to help these businesses respond faster, sell more, and maximize fleet utilization. The platform plugs directly into a dealer's existing tech stack to handle sales inquiries, rental requests, service follow-ups, CRM updates, and outbound communications - all without adding headcount. This is not a pre-revenue idea. There is real product-market fit, paying customers, and a massive greenfield market ahead. 100,000+ equipment dealers and rental companies across North America. A market that software has barely touched. And you're the first one in. This is the first GTM hire at a YC-backed AI startup - meaning you own the revenue motion from day one: cold outbound, demos, negotiation, close. No SDR to hand you leads. No playbook handed down from above. Just you, the founder, and a massive market that's wide open. If you've been grinding at a scrappy startup, booking meetings no one thought were possible, selling to real businesses run by real operators - and you're ready to stop being an SDR and start owning the full game - this is your shot.

Responsibilities

• Drive demand generation: Cold calls, LinkedIn outreach, email campaigns, and trade show attendance - targeting equipment dealers and rental companies across North America
• Own the full sales cycle: First call, discovery, demo, negotiation, and close - independently, start to finish
• Get in the field (1-2x/month) to meet customers, walk trade show floors, and build relationships with the people actually running these businesses
• Build the playbook - document what works, systematize the motion, and create the foundation that the next sales team will run on
• Be the intel pipeline - feed market insights and customer feedback directly to the founding team to sharpen product direction and positioning
• Own the CRM - keep HubSpot/Salesforce clean and your pipeline honest
• What You Bring
• 2-5 years in B2B sales as a BDR/SDR or early AE - ideally at a startup where you had to figure it out with no playbook and no brand name opening doors for you
• You've sold to real businesses - restaurants, home services, dental clinics, manufacturers, equipment dealers, or similar "Middle America" operators. If your only buyers have been SaaS procurement teams or enterprise IT departments, this isn't the right fit.
• You can show your numbers - calls per day, meetings booked per week, pipeline generated from scratch. Not approximations. Real numbers.
• You can close - or you're ready to. Full cycle from first call through signed contract, independently
• Strong BDR/SDR background is absolutely welcome: if you've been grinding outbound at a no-name startup and crushing your meeting targets, you belong in this conversation - AE title or not
• Fluent with HubSpot, Salesforce, and LinkedIn Sales Navigator
• Based in San Francisco or willing to relocate - the role is in-person, and that's intentional
• Bonus: You've sold into industrial, construction, agricultural, or equipment verticals
• Key Success Drivers
• The person who wins in this role is not the most polished. They're the most relentless.
• You don't wait to be told what to do. You identify the target, build the sequence, pick up the phone, and go. High agency isn't a buzzword here - it's a survival skill.
• You love the grind. Heavy outbound, field travel, building from zero. That's not a downside of this job - it's the job. And you're into it.
• You speak operator. You understand how equipment dealers and rental company owners think, what they care about, and how to earn their trust. You're not trying to run a polished SaaS demo on someone who's been in the heavy machinery business for 30 years.
• You want to build something. The first GTM hire writes the playbook. As the team scales, this role grows into a leadership seat. If you're motivated by ownership - of the process, the territory, and eventually the team - this is the right stage for you.
• You're money-motivated. Uncapped commission. Early-stage equity. A market with 100K+ potential customers. You do the math.
• Why Join?
• Real traction, not a pitch deck. Paying customers are already live. This is a company with

Benefits

Additional Information

Lavendo partners with startups and high‑growth companies to help them hire top‑tier sales, GTM, and technical talent. This role is with one of our clients; we'll share full details about the company and interview process as we get to know you and confirm mutual fit.

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