Senior Manager, Salesforce Marketing Cloud Technical Architect

About the role

CHANEL is looking for a Senior Manager, Salesforce Marketing Cloud Technical Architect, to join our TECH CRM team in New York City . In this role, you will play a key part in overseeing the SF Marketing platform and supporting the broader Marketing Technology ecosystem. Your responsibilities will include setting technical standards, ensuring release quality, and guiding integration and data design decisions. You will also focus on reducing repeat incidents, which will help Campaign Operations streamline campaign builds and enable Managed Services to integrate audiences and data more securely. The Marketing Cloud Technical Architect should have a comprehensive understanding of Client Data and Martech landscape & experience leading the development of advanced client analytics capabilities. It's also important to recognize how Martech strategies influence business outcomes. T his role interfaces with partners from several internal teams (including, but not limited to Fashion, F&B, WFJ, Client Analytics, Legal DCX, and various Tech Functions) and is a key partner to develop technically sound solutions to drive the business in a complex luxury retail environment. Reporting to the Senior Group Director of CRM Technology and Client Analytics, this person will be responsible for the success of technical architecture, integration, and best practices related to Salesforce Marketing Cloud. Our ideal candidate will have a minimum of 7 years in Salesforce Marketing Technology and a passion for leading product evolution. What impact you can create at CHANEL: Architect Powerful Solutions: Design robust Marketing Cloud architecture, including data models and automation frameworks that deliver seamless and scalable campaign execution Guide Key Decisions: Influence platform configurations, custom development, and integration patterns, ensuring each solution is tailored to Chanel's business needs Integrate Seamlessly: Techn ical oversite of Salesforce Mar keting Clo ud connecti vity with CRM sy stem, client e ngagement chan nel s, and per sonaliz ation pl atform s, ensuring a unified client experi ence Ensure Smooth Data Operations: Develop APIs, data connectors, and middleware for real-time data flow, enabling accurate and timely insights across teams Optimize Automations: Build and refine advanced automations using tools like Automation Studio and Journey Builder, leveraging scripting to personalize every client interaction , in partnership with the business Drive Personalization Technology : Lead the technical integration of dynamic content, segmentation, and personalization logic, elevating the client journey Champion Data Excellence: Model client data, orchestrate ETL processes, and define data extension strategies that support marketing objectives and drive business growth Safeguard Data Integrity: Maintain data hygiene, security, and compliance across all integrated systems, upholding Chanel's reputation for excellence and trust Set Technical Standards: Establish and enforce best practices in coding, documentation, and platform management, ensuring every project meets Chanel's exacting standards Mentor & Empower: Guide and train developers, administrators, and marketers on SFMC capabilities, fostering a culture of continuous learning and technical mastery Lead Collaboration: Act as the technical bridge between business stakeholders, Tech, and Salesforce support, translating business goals into actionable technical solutions Promote Data Literacy: Document and explain data models, enabling teams to confidently access and leverage client data for impactful campaigns Enable Self-Service: Develop and share reusable query templates, dashboards, and reports, empowering teams with the tools and knowledge they need to succeed Ensure Compliance: Implement and enforce stringent data privacy standards and regulatory requirements, conducting regular audits to protect client information Support Insights: Extract, transform, and analyze large datasets using SQL in BigQuery; build and maintain Looker dashboards and visualizations; and generate detailed, technical solutions to support data-driven decision-making Salesforce Marketing Cloud AI readiness: ability to assess how AI can improve campaign execution, segmentation, journey optimization, personalization, data quality, and operational efficiency Data foundation for AI: strong understanding that effective AI use cases depend on clean, governed, well-modeled client and campaign data, including consent, suppression logic, i

Additional Information

S enior Manager, Salesforce Marketing Cloud Technical Architect At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.

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