Marketing Manager - Healthcare

About the role

Skilled Wound Care is a leading national surgical physician group specializing in wound care services for nursing homes across the country. As we continue to grow, we're looking for a driven, creative, and results-oriented Marketing Manager to join our Recruitment team. If you're a self-starter who thrives in a collaborative environment, brings fresh ideas to the table, and has a passion for healthcare - we want to hear from you. In this role, you'll design and execute creative physician recruitment campaigns, manage our brand presence across digital and traditional channels, and work closely with a collaborative team to attract top medical talent to our organization.

Responsibilities

• Design and execute innovative physician recruitment campaigns across digital (online, email, social media) and traditional (direct mail) channels.
• Conduct ongoing market research and proactively identify trends, opportunities, and potential challenges within physician recruitment.
• Refresh and optimize job ad copy and messaging across all recruitment platforms; continually research and introduce new resources and channels.
• Drive brand messaging and advertising initiatives on the company website; monitor and coordinate regular content updates.
• Organize and lead video production at physician retreats and events to generate compelling recruitment content.
• Manage day-to-day social media presence - crafting daily posts that support recruitment goals and reinforce brand identity.
• Collaborate with external marketing agencies to execute company-wide marketing objectives.
• Bring fresh, innovative ideas to the table and take initiative to improve recruitment marketing strategies continuously.

Requirements

• 3+ years of experience in marketing, with a strong emphasis on campaign strategy and execution.
• Healthcare and/or physician recruiting marketing experience is required.
• Proven track record of developing and managing successful marketing campaigns (portfolio required).
• Strong proficiency in Google Ads and other paid advertising platforms.
• Experience with graphic design software (Adobe Creative Suite or similar).
• Excellent written and verbal communication skills - you write with clarity and creativity.
• Highly organized with exceptional attention to detail and ability to manage multiple projects simultaneously.
• Strong analytical mindset - you use data to make decisions and measure success.
• A team player who collaborates well across departments and with external partners.
• Self-starter mentality with a proactive approach and ability to work independently.
• Ability to act with integrity, professionalism, and confidentiality at all times.
• Proficient in Microsoft Office Suite or equivalent tools.
• Must be located in Los Angeles, CA (this is an in-person/hybrid role in Playa Vista, CA).
• Willingness to travel minimally for company Physician Educational and Recruitment events.
• COMPENSATION & BENEFITS

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