Lead User Acquisition Manager

About the role

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ We are looking for a Lead User Acquisition Manager to take full ownership of campaign execution, performance delivery, and budget management. You'll own your campaigns from setup to results, with no hand-holding and no waiting for direction. You are expected to work directly inside ad accounts every day, independently launch and optimize campaigns, and make performance decisions autonomously. This role has a clear growth path to Head of User Acquisition as the team scales - the right candidate will have the opportunity to take on team leadership and strategic ownership over time. This is a high-impact, high-responsibility role . Results, efficiency, and ROI are the primary measures of success.

Responsibilities

• Hands-On Performance Management
• Stay deeply involved in daily operations. Step into ad accounts at any moment to diagnose issues, optimize performance, launch campaigns, and scale results.
• Budget Ownership at Scale
• Manage and oversee $500K+ monthly advertising budgets across all networks , ensuring disciplined spend allocation, controlled scaling, and performance stability.
• Facebook as a Core Channel
• Be exceptionally strong in Facebook Ads or Google Ads, taking full responsibility for Facebook Ads as the primary acquisition channel.
• Analytics, Insights & Data-Driven Decisions
• Work deeply with performance data and analytics to identify insights, inefficiencies, and growth opportunities. Collaborate closely with the Analytics team to stay continuously informed about funnel performance, attribution, cohort behavior, and overall acquisition efficiency.
• Process & Reporting
• Maintain clear UA processes, reporting standards, and performance review cadences. Ensure full transparency and control over daily, weekly, and monthly results.
• Creative Ideation Process
• Work closely with Creative Managers to continuously source, test, and iterate creative ideas. Identify and scale top-performing creatives based on performance data.
• Operational Excellence
• Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring.
• KPI Ownership
• Take full responsibility for KPIs including CPA, ROI, volume, and spend efficiency. Results and outcomes are the primary measure of success.

Requirements

• Proven hands-on management of $750K+ monthly advertising budgets - personal ownership, not team total.
• Deep, practical expertise in Meta Ads , with full ownership of it as the primary acquisition channel.
• Strong Google Ads skills - UAC and search, with ability to run campaigns independently.
• Proven experience managing multiple paid acquisition sources beyond Meta and Google is a strong plus.
• Strong analytical mindset with the ability to work deeply with data to extract insights.
• Experience collaborating closely with Analytics teams to guide decision-making.
• Focused on high-ROI, efficient scaling - not just spend growth.
• Comfortable working directly inside ad accounts, not only at the reporting level.
• Structured, disciplined, and highly accountable.
• Able to operate effectively in a fast-paced, high-pressure environment .
• Clear, direct communicator focused on results.
• Location
• Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

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