Manager, Performance Marketing (1 year contract)

About the role

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We're driven to push boundaries and think beyond today to deliver strategies, and we're just getting started. While we continuously exceed our goals, we need your help - our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar! We're looking for a strategic and performance-driven Manager of Performance Marketing to lead the planning, execution, and optimization of integrated digital media campaigns across Paid Social, Search, and Programmatic channels. In this role, you'll translate client business objectives into data-driven media strategies that drive measurable growth while overseeing campaign performance and mentoring a team of media buyers. If you're passionate about digital marketing, thrive in a fast-paced agency environment, and have a proven track record of delivering results, we'd love to hear from you. ** this is a 1 year contract position. What You'll Do Here: Lead the development and execution of full-funnel, cross-channel paid media strategies that align with client business objectives and drive measurable impact. Own campaign performance across Paid Social (primary), Paid Search, and Programmatic, ensuring best-in-class execution, optimization, and reporting across all channels. Translate client goals into sophisticated media plans, balancing audience strategy, budget allocation, and channel mix to maximize efficiency and scale. Act as the senior strategic lead on accounts-guiding optimization frameworks, identifying growth opportunities, and ensuring campaigns consistently meet or exceed KPIs. Oversee and elevate campaign analysis by synthesizing performance data into actionable insights, strategic recommendations, and clear client narratives. Manage and strengthen client relationships, serving as a trusted advisor while also overseeing vendor and platform partnerships. Drive a culture of experimentation by designing and scaling testing frameworks across creative, audiences, bidding strategies, and platforms. Partner closely with creative and strategy teams to ensure content aligns with platform best practices, audience insights, and performance goals. Lead onboarding and audit processes for new clients, identifying gaps, opportunities, and building strong strategic foundations from day one. Oversee campaign execution quality by establishing processes, QA standards, and tracking frameworks to ensure accuracy and consistency across accounts. Collaborate cross-functionally with internal teams (strategy, analytics, creative, influencer) to ensure integrated and cohesive campaign delivery. Manage, mentor, and grow a team of media buyers-providing ongoing feedback, training, and career development while elevating overall team performance. Contribute to agency growth through thought leadership and process improvement, and support with new business pitches and proposals. What You Need To Have: 4-6 years of performance-driven digital marketing experience, with deep expertise in Paid Social and strong working knowledge of Paid Search; Programmatic experience is a strong asset. Proven experience managing and developing high-performing media buying teams, with at least 2-3 years in a leadership role. Demonstrated ability to lead complex, multi-channel campaigns from strategy through execution, with a strong focus on ROI and performance outcomes. Strong understanding of attribution models, conversion tracking, and measurement frameworks (e.g., platform attribution vs. GA, incrementality, lift testing), with the ability to guide measurement strategy and troubleshoot discrepancies. Hands-on experience managing vendor and platform relationships (Meta, TikTok, Google, etc.), ensuring regular check-ins are in place to support account growth and performance improvements. Advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques across major platforms (Meta, TikTok, Google, etc.). Strong analytical mindset with the ability to translate data into insights, and insights into actionable strategies. Excellent client management and communication skills, with experience presenting performance and strategy to senior stakeholders. High proficiency in Google Suite and familiarity with project management tools (e.g., monday.com). Strong operational mindset with the ability to build processes, improve wor

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