Communications Manager

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Please use Google Chrome or Mozilla Firefox when accessing Candidate Home. By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us-Where your Career is a Force for Good! Job Description: Joining The American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better. When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work. The American Red Cross is currently seeking a Regional Communications Manager for our Gold Country to support Sacramento, CA, and its surrounding communities. WHAT YOU NEED TO KNOW: The Regional Communications Manager will perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support. Provide support, development and/or leadership guidance to all volunteers. This role is not eligible for relocation assistance. WHERE YOUR CAREER IS A FORCE FOR GOOD: Media Relations: Work with regional communications director, regional executive, executive director, and others to execute a determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc. Respond to local media inquiries by coordinating interviews and providing Red Cross-approved information, as appropriate. Required to serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests and develop and execute an effective communications strategy. Public Affairs and Crisis Communications: Support regional, divisional, and potentially national disaster public affairs activities. Provide training to regional disaster public affairs volunteers. May be required to deploy to support disaster response operations outside of home region or may be tasked to conduct public affairs volunteer training and development across the division. Social Engagement: Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy. Produce relevant local content for regional web and social platforms. Marketing Support: Coordinate cross-functional resources for the development and delivery of marketing programs. Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development. Coordinate cross-functional resources for the development and delivery of marketing programs. Internal Communications: Support development of strategic and change management communications. Volunteer Engagement: Support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team. Individual contributor that is fully proficient in applying subject matter knowledge. Knowledge based acquired from several years of experience in particular area. Work independently and may instruct or coach other professionals. WHAT YOU NEED TO SUCCEED: Education: Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required. Experience: Minimum 3 years of related experience or equivalent combination of education and related experience required. Management Experience: N/A Skills & Abilities: Good understanding of role and industry, apply specialized knowledge. Analyze possible solutions using standard procedures. Outstanding oral and written communication skills required, with proven knowledge of AP Style. Demonstrate effective critical thinking and strategic planning. Strong organizational and multi-tasking skills. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Demonstrated experience managing professional social media platforms for an organization is r

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