Marketing Manager

Responsibilities

• Retail Marketing & In-Store Branding
• Lead retail marketing initiatives, in-store merchandising, and branding across our growing portfolio of locations.
• Brand Development & Creative Direction
• Oversee the creation, launch, and marketing of new brands for upcoming retail locations, ensuring alignment with our brand identity and business goals.
• Lead art direction, copywriting, and graphic design for all company brands across retail, CPG, and internal communications.
• Maintain a cohesive brand voice that is accessible and value-driven across all customer touchpoints.
• AI-Driven Marketing & Technology
• Leverage AI tools and platforms extensively for design, copywriting, content generation, social media optimization, and campaign efficiency. This is a core expectation of the role - we're looking for someone who is genuinely fluent in the current AI marketing ecosystem and uses these tools daily.
• Stay current on emerging AI marketing platforms and proactively recommend and implement tools that increase output quality and reduce time-to-market.
• Collaborate with the technology team to launch websites, delivery platforms, and loyalty apps that are brand-aligned and optimized for user experience.
• Digital Marketing, CRM & Social Media
• Drive all digital marketing efforts including content creation, social media management, and CRM campaigns (text, email, loyalty programs), optimizing each channel for engagement and retention.
• Lead and oversee content development for social media, blogs, and digital platforms for retail, CPG brands, and CEO personal branding.
• Manufacturing & CPG Marketing
• Develop and implement marketing strategies for new CPG brands within the manufacturing division, from product positioning through launch execution.
• Public Relations & CEO Brand
• Manage PR for corporate and CPG brands, as well as the CEO's personal brand, developing compelling narratives and fostering media relationships.
• Cross-Functional Collaboration & Team Building
• Partner with purchasing, sales, operations, and technology to drive

Benefits

Additional Information

At Minnesota Cannabis Services, we're not just building businesses - we're building the people who make them great. Our team partners with leading operators across cultivation, manufacturing, distribution, and retail to deliver world-class expertise in legal, finance, analytics, marketing, HR, and technology. We're looking for professionals who take pride in their work, move with purpose, and thrive in fast-changing environments. The kind of people who hold themselves to high standards, think creatively, and find satisfaction in solving hard problems. When you join our team, you'll work alongside some of the most experienced leaders in the industry - professionals who share their knowledge freely and lead by example. You'll be challenged, supported, and trusted to take ownership of meaningful work that shapes the future of one of the fastest-growing industries in America. Marketing Manager Full-Time | 100% On-Site | Edina, MN We are a fast-growing, multi-state cannabis enterprise spanning retail, delivery, manufacturing, and corporate consulting services with a mission to lead and innovate in the cannabis industry. Our CEO's personal brand as a pioneering female leader in the space is a core part of our identity. We're scaling aggressively, and we're looking for people who are excited to build something meaningful alongside us. Role Overview We're hiring a Marketing Manager to own the execution of our marketing strategy across retail, CPG, and digital channels. You will report directly to the CEO, COO and Executive Chairman and will be responsible for translating their strategic vision into campaigns, content, and brand assets that drive revenue and customer loyalty. This is a hands-on, ground-floor opportunity. You're joining a small marketing department that's ready to grow - and you'll play a central role in shaping what it becomes. We need someone resourceful who can deliver results without a big team or a massive budget, and who sees that as an opportunity rather than a limitation. As the company scales, this role will scale with it. A note on our culture: Our leadership team communicates directly and moves fast. Feedback here is honest, specific, and frequent - because that's how we all get better. We're looking for someone who appreciates that kind of clarity, can separate feedback on the work from feedback on their artistic preferences, and uses it as fuel to improve. You'll have real creative latitude within a clear strategic framework set by leadership. If that kind of partnership sounds energizing to you, keep reading.

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