Senior Manager - Growth, Product & Brand Marketing

About the role

At Arterra Wines Canada, we aim to inspire the simple joys of life, and we come to work every day with a shared passion to build wine brands people love. As a pioneer in the Canadian wine industry with 150 years of experience, our success is driven by our people. We work together with integrity and pride, striving to reach our fullest potential every day, and we're looking for people who do the same. We are undergoing a pivotal transformation, actively in search of dynamic individuals poised to make a substantial impact within our ever-evolving organization. Are you someone who embraces change and excels in diverse roles that span across various functions? If so, we look forward to hearing from you! Job Summary: Join our team as a Senior Manager of Growth, Product & Brand Marketing and you will lead a portfolio of core wines including Canada's #1 wine brand, Jackson-Triggs. In this role, you will be responsible for brand strategy, product differentiation, innovation and new product launches, commercial activation, and brand communications to drive sustainable growth. You will bring a highly collaborative, strategic, and results-driven mindset, building strong relationships with cross-functional stakeholders. This position is based out of our Mississauga head office (hybrid work model) and reports to the Marketing Director - Growth, Product & Brand Marketing, on our Core business.

Responsibilities

• Brand lead for a portfolio of Core wine brands including Jackson-Triggs, Bodacious, and Sawmill Creek among others
• Define and steer long-term brand strategy, integrating consumer insights and category trends to drive sustained growth and strengthen brand equity
• Lead the development of innovation strategies to bring new products to market, aligned with consumer insights, brand positioning, and business objectives
• Drive commercial performance, delivering against financial targets through share growth, revenue acceleration, and margin optimization
• Partner cross-functionally with Market Strategy, Sales, Operations, and Finance to ensure strong commercial execution, including brand initiatives, shopper programming, pricing and promotions, and product optimization
• Collaborate with Marketing Communications to develop integrated campaigns, creative platforms, and media strategies that drive brand impact
• Manage and ensure effective investment allocation of marketing budgets across the portfolio, including forecasting, tracking, and execution
• Perform other related duties and responsibilities as assigned

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA considered an asset
• 10+ years of progressive experience in commercial brand marketing, preferably within the Consumer Packaged Goods industry, including beverage alcohol
• Proven track record of delivering results in fast-paced, growth-oriented environments with a strong sense of ownership and accountability
• Strong strategic mindset with the ability to translate complex data, consumer insights, and competitive dynamics into clear, actionable strategies
• Advanced analytical skills and financial acumen, including experience managing and influencing P&L performance
• Deep experience across brand and product management, including innovation, new product development, go-to-market strategy, and commercial execution
• Demonstrated success developing and leading omnichannel marketing programs across paid, earned, and retail channels
• Strong cross-functional leadership skills, with the ability to influence, align, and deliver results through multiple stakeholders in complex organizations

Benefits

Additional Information

Job Description:

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at awc? Share your experience