Digital Analytics Specialist - Private Individuals @ING Bank

About the role

You'll join a cross-functional agile squad where analytics, product, marketing, and technology work closely together to shape better digital experiences. We are a collaborative and supportive team that values curiosity, open communication, and shared ownership. By combining diverse perspectives and expertise , we turn data into meaningful insights that improve customer journeys, optimize performance, and create real impact for both our customers and the business. Your day to day As a Digital Analytics Specialist in an Agile Way of Working, you will be a part of a Squad and will dedicate your time and efforts to achieve the tribe/ squad's purpose: Design and own the digital tracking strategy across ING's open and secure platforms, ensuring accurate measurement of customer journeys and sales funnels. Manage the implementation and optimization of digital analytics and tag management & cookies solutions (managing pixel & cookies implementation) from requirements gathering and taxonomy design to testing and validation. Translate data into insights by identifying drop ‑ out points, conversion opportunities, and experience gaps, and recommending concrete optimization actions. Create and automate meaningful E2E sales funnel dashboards and KPIs, delivering both executive level overviews and detailed performance insights. Act as the main point of contact for tracking ‑ related topics, providing consultancy and analytics architecture guidance to internal and external stakeholders. Ensure high data quality by leading regular tagging audits, identifying gaps in data capture, and continuously improving tracking accuracy. Collaborate closely with product, UX, marketing, and technology teams to improve online conversions and campaign effectiveness. Contribute to growing analytics maturity within ING by sharing best practices, supporting onboarding, and enabling stakeholders to make data ‑ driven decisions. Be knowledgeable about digital advertising (Google Ads, Meta, LinkedIn, TikTok etc.) and the paid media ecosystem. What you bring to the team A solid background in digital or web analytics, with hands ‑ on experience turning data into insights that influence real business decisions. Strong knowledge of web and mobile analytics tools (GA4, Looker Studio, Adobe Analytics), mobile measurement platforms (Adjust) and tag management solutions (GTM, Tealium), with a good understanding of digital marketing and online journeys. The ability to connect technical details with business context, translating complex tracking setups into clear, actionable outcomes. A sharp eye for data quality and accuracy, combined with the curiosity to continuously improve how digital journeys are measured. Confidence in working across teams, with communication skills to explain insights clearly and influence stakeholders at different levels . A proactive, solution ‑ oriented mindset-you take ownership, challenge the status quo, and look for better ways of doing things. A genuine passion for customer experience, delivery, and continuous learning, paired with the energy to make things happen.

Benefits

Additional Information

Mission At ING, we believe there is a story behind every digital interaction. As a Digital Analytics Specialist, your mission is to turn complex digital journeys into clear, actionable insights that improve customer experience and drive business growth. You will act as the voice of the end ‑ consumer in data, combining technical expertise with business understanding to ensure our digital platforms are accurately tracked, continuously optimized, and truly customer ‑ centric.

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Company Intel

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