CRM Marketing Technologist

About the role

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life's most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We're helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com . Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day - not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. What The Role Is The CRM Marketing Technologist is an individual contributor who owns complex lifecycle and CRM initiatives from strategy through execution - leading technical discovery, designing scalable solutions, and building high-quality programs across email, push, SMS, and in-app. This role sits at the intersection of lifecycle strategy, product marketing, and CRM technology, acting as both a strategic partner and hands-on expert within a remote, cross-functional team. You will work closely with Lifecycle Strategy, Product Marketing, Analytics, Creative, and Engineering to define the approach, build the infrastructure, and continuously raise the quality and efficiency of Babylist's CRM programs.

Requirements

• You have 5+ years of experience on a CRM marketing team, with a track record of owning complex lifecycle initiatives from strategy through execution - not just executing tasks handed to you.
• You're a technical builder - you know how to design advanced journeys, build audience logic, and construct conditional flows inside an ESP like Iterable, and you're comfortable leading technical discovery before the first line of a brief is written.
• You've used AI to meaningfully scale CRM programs - in execution, QA, audience logic, or workflow automation - and you can point to specific things you built or shipped.
• You operate well in ambiguity. You can translate a vague product marketing problem into a clear lifecycle strategy, identify the right technical approach, and document the tradeoffs before you build.
• You're self-directed and detail-oriented, with the communication skills to work fluidly across Lifecycle Strategy, Product Marketing, Analytics, Creative, and Engineering without needing a lot of process scaffolding.
• How You Will Make an Impact
• Own end-to-end execution across email, mobile messaging (push/SMS), and in-app
• Ensure accuracy, quality, deliverability, and compliance across all executions
• Build, maintain, and evolve AI-assisted workflows across copy drafting, QA, audience logic, and campaign setup-continuously raising the quality floor while reducing manual effort
• Identify and implement AI and automation tools that reduce manual effort across the execution lifecycle, and serve as the team's internal expert on what's possible
• Partner with Product and Engineering pods to streamline how CRM execution integrates with their workflows-ensuring fast, clean handoffs and reducing friction at every step
• Lead technical discovery and shaping for complex lifecycle use cases
• Design scalable journeys, audience logic, personalization frameworks, and channel orchestration
• Evaluate CRM platform capabilities and constraints to recommend the right technical approach
• Document requirements, assumptions, and tradeoffs before build
• Own CRM strategy for complex product marketing initiatives, including launches, feature adoption, and behavioral education
• Translate ambiguous product marketing problems into clear lifecycle strategies, audience frameworks, and messaging approaches
• Partner with cross-functional teams to define goals, success metrics, and lifecycle touchpoints
• Read and interpret CRM performance metrics and audience health signals
• Turn insights into clear, actionable recommendations to improve lifecycle and product outcomes
• Support testing and experimentation to continuously evolve CRM strategies
• Work closely with Lifecycle Strategy, Product Marketing, Analytics, Creative, and Engineering partners
• Maintain high standards for QA, documentation, and platform hygiene
• Identify opportunities to i

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