Digital Marketing Assistant Manager

Requirements

• Strong foundation in Digital Marketing and Marketing, with experience supporting or managing online campaigns.
• Hands-on experience with Social Media Marketing, including content planning, publishing, and community management.
• Ability to drive Lead Generation initiatives through digital channels such as social ads, email campaigns, and landing pages.
• Proficiency in Web Analytics tools (e.g., Google Analytics, platform insights) to track performance and generate actionable reports.
• Good written and visual communication skills for crafting engaging content tailored to different audiences.
• Organised, detail-oriented, and comfortable managing multiple projects and deadlines in a fast-paced environment.
• Collaborative mindset with the ability to work effectively with marketing, operations, and external partners.
• Prior experience in lifestyle, entertainment, sports, or F&B marketing is an advantage.
• Familiarity with bowling and/or e-sports (Valorant, Mobile Legends) is an advantage.
• Diploma or degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Additional Information

Company Description Sonic Bowl is an inclusive entertainment centre in Singapore focused on community bonding, excellence, and promoting the game of bowling. The team is guided by core values of Respect, Inclusivity, and Fun in every aspect of the guest and team member experience. Sonic Bowl strives to provide a safe, clean, and relaxing environment that welcomes people of all ages and backgrounds. The company is committed to creating memorable, engaging experiences both on and off the lanes for the wider community. You will also be engaging with Sonic Bowl's brand portfolio, including Motiv Singapore, Ignite Gaming, and more. Role Description The Digital Marketing Assistant Manager is a full-time, hybrid role based in Singapore, with flexibility for part-time work from home. You will support the planning and execution of digital campaigns across social media, email, and other online channels to drive brand awareness, engagement, and footfall to Sonic Bowl centres. Day-to-day responsibilities include managing social media calendars, creating and scheduling content, responding to online inquiries, and coordinating digital promotions and partnerships. You will monitor and analyse campaign performance using web and social analytics tools, preparing reports and recommendations to optimise results. The role also involves supporting lead-generation initiatives, coordinating with operations and events teams for on-the-ground activations, and ensuring consistent brand messaging across all digital touchpoints.

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