Field Marketing Manager

Responsibilities

• Build and execute field marketing programs for Code Metal's priority industries, accounts, and customers across automotive, cyber, semiconductors, defense, and other mission-critical markets.
• Partner closely with Growth to translate strategic account and industry motions into targeted field plans, including event strategy, account-based campaigns, executive touchpoints, customer engagements, and post-event follow-up programs.
• Own end-to-end field event execution, including planning, timelines, budgets, vendors, venues, registration, staffing, speaker logistics, run-of-show, collateral, lead capture, and post-event follow-up.
• Ensure every field program and event is well-run, on-brand, and tied to a clear business outcome - whether that is pipeline creation, account progression, customer engagement, executive relationship-building, or market awareness.
• Develop customer engagement programs that help deepen relationships with existing customers, support expansion opportunities, surface customer insights, and create stronger feedback loops between customers, Growth, Product, and Marketing.
• Partner closely with Product Marketing to ensure field programs are supported by the right assets, including one-pagers, slides, demos, proof points, technical explainers, customer stories, landing pages, invites, signage, and follow-up materials.
• Build lightweight, repeatable processes for event planning, campaign intake, prioritization, asset coordination, lead capture, follow-up, measurement, reporting, and field marketing playbooks.
• What Success Looks Like Year 1:
• Code Metal has a clear field marketing strategy aligned to priority industries, target accounts, customer relationships, growth campaigns, event moments, and pipeline goals.
• Events have become a reliable growth lever for Code Metal, including industry conferences, executive engagements, customer workshops, technical briefings, hosted moments, and strategic account activations.
• Key field programs are executed with clear goals, strong planning, polished experiences, tight follow-up, and measurable business impact.
• Strategic campaigns, such as cyber and high-assurance software modernization, have field programs and event moments that support named-account engagement and help move customers from awareness to active conversation.
• Field programs are contributing to pipeline and customer engagement goals, including sourced pipeline, influenced pipeline, meetings booked, target-account engagement, customer engagement, and opportunity progression.
• Code Metal has a scalable foundation for field marketing, including event planning playbooks, campaign planning templates, customer engagement processes, budget tracking, vendor systems, lead capture workflows, follow-up standards, and post-campaign reporting.

Requirements

• 5+ years of experience in field marketing, customer marketing, event, account-based marketing, demand generation, partner marketing, or a related role.
• A track record of building and executing B2B field marketing programs and high-quality

Additional Information

About Code Metal Code Metal is redefining code translation for mission-critical industries, helping defense partners move more quickly and reliably from algorithm to silicon. Our platform accelerates deployment of DSP, RF, communications, and embedded signal processing algorithms onto heterogeneous compute targets, including GPUs, FPGAs, ASICs, and edge SoCs. We also support automotive, aerospace, and semiconductor partners deploying complex algorithms onto constrained hardware with speed and rigor. Role Overview: We are looking for a Field Marketing Manager to help Code Metal build targeted programs for our most important industries, accounts, customers, and growth opportunities. You'll sit at the intersection of marketing, growth, sales ops, and executive leadership, turning priority account and customer motions into field programs, customer engagements, events, and campaigns that create pipeline, deepen relationships, and move strategic opportunities forward. This role is focused on building the field marketing foundation for Code Metal: translating strategic growth priorities into targeted programs for priority accounts, industries, and customers. That includes executive engagements, customer workshops, industry events, technical briefings, account-based campaigns, and Code Metal-hosted moments. You'll support priority industries including automotive, cyber, semiconductors, defense, and other mission-critical markets. The right person is both strategic and highly operational: able to understand a growth priority, identify the right audience, shape the plan, coordinate the assets, manage the activation, and ensure every touchpoint has a clear business purpose. As an early member of the marketing team, you'll help build Code Metal's field marketing function from the ground up. There will be plenty to create, shape, and improve - and not a lot of bureaucracy standing in the way.

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