Manager, Growth Marketing & Campaign

Responsibilities

• Strategic Mindset & Execution
• Develop and execute the marketing strategy for the region, ensuring alignment with business objectives.
• Identify and act on growth opportunities through data-driven insights.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
• Customer Life Cycle Management
• Develop and implement data-driven strategies to increase customer lifetime value
• Design and optimize customer loyalty programs to drive repeat purchases
• Analyze retention metrics and identify opportunities for improvement
• Customer Segmentation and Targeting
• Utilize data analytics to segment customers based on behavior, preferences, and demographics.
• Develop tailored marketing strategies for each segment to maximize engagement and conversion.
• A/B test campaigns to refine segmentation and targeting strategies.
• Data Analysis and Insights Reporting
• Leverage analytics tools to track customer behavior and campaign performance.
• Provide actionable insights and recommendations to improve marketing ROI.
• Regularly report on retention, LTV, and other key performance indicators (KPIs).
• Collaboration & Business Acumen
• Be part of a team, fostering a culture of innovation, ownership, and accountability.
• Drive business performance by linking marketing efforts to revenue growth and customer retention.
• Translate customer insights into actionable marketing plans that drive engagement and conversion.
• Digital Expertise
• Develop and optimize paid performance marketing campaigns across Google, Meta, programmatic platforms, and emerging digital channels.
• Leverage new digital strategies to enhance brand visibility and customer acquisition.
• Understand the retail business landscape and execute store-level marketing initiatives to drive foot traffic and sales.
• Pricing & ROI-Driven Decision Making
• Work closely with pricing teams to develop competitive pricing strategies.
• Analyze marketing ROI and adjust strategies for optimal performance.
• Drive marketing initiatives with a clear focus on revenue, profitability, and sustainable growth.
• Role Requirements:
• To be successful in this role, end-to-end experience in digital marketing within the region is essential.
• 8+ years of experience in marketing, digital performance, and retail marketing, preferably in financial services, remittances, or payments.
• Strong expertise in customer insights, pricing, and business strategy.
• Proven track record of driving paid performance marketing campaigns and maximizing ROI.
• Experience working with teams across region and time zone and working in a fast-paced, multi-market environment.
• Strong analytical skills with the ability to turn data into action.
• Growth mindset, entrepreneurial approach, and passion for execution.
• Additionally focusing on:
• Digital Acquisition
• Retail Marketing
• Customer Segmentation and Targeting
• Data Analysis and Insights
• Collaboration and Campaign Execution
• Work Shift
• Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
• BENEFITS AND OTHER DETAILS

Benefits

Additional Information

Manager, Growth Marketing & Campaign - Jakarta, Indonesia The Growth Marketing & Campaign Manager will be the main point of contact for portfolio management, planning, articulation, and launching customer initiatives that deliver growth.

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