Country Marketing Manager (Canada)

Requirements

• Curious about who thrives at Whatnot? We've found that low ego, a growth mindset, and leaning into action and high impact goes a long way here
• ,- You have 6+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus
• ,- You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
• ,- You're a creative thinker with an aptitude for content creation and copywriting
• ,- You have experience tracking KPIs and monitoring success for marketing programs
• ,- You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed
• ,- (Desirable) Experience with graphic design and video editing tools (e.g. Creative Suite, Figma)
• ,- (Desirable) Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles)
• ,- (Desirable) Experience buying and selling in online marketplaces
• What the job involves
• As a country marketing manager at Whatnot, you love being the driver of hyper-growth and helping sellers grow their businesses fast. You're quick to understand users and communities across every category you'll be launching-whether it's beauty, trading cards, or anything in between
• ,- You are an expert in developing and executing marketing plans centered around customer acquisition and retention. This work includes digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content
• ,- Own buyer acquisition across the priority categories in Canada, devising campaigns and events that generate buzz and grow those categories demand
• ,- Identify and pursue PR and influencer opportunities in the local market across categories
• ,- Develop and execute on the social media strategy for your market's categories across multiple channels and platforms
• ,- Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
• ,- Measure and iterate on the effectiveness of category marketing initiatives

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