Manager, HCP Marketing - Botox- Irvine, CA

Responsibilities

• Lead the development of HCP-targeted assets, messaging, and educational content aligned to business objectives and field needs.
• Oversight of agency relationships and effective management of the marketing budget.
• Guide competitive monitoring and planning, as well as asset development to for competitive strategies
• Assist in promotional campaigns, launches, and pricing initiatives to drive consideration, trial, and conversion.
• Drive connectivity and engagement between the brand and cross functional teams, delivering strategic tools, resources, and agile communications to support field impact.
• Ensure excellence in execution and compliance by fostering strong partnerships with Medical Affairs, Legal, Regulatory, and Compliance.
• Monitor performance and KPIs, leveraging insights and field feedback to optimize initiatives and drive continuous improvement.
• Bachelor's degree in related field required, MBA or related Master's Degree preferred
• 5+ years of consumer marketing/brand management experience executing 360-degree brand campaigns
• Preferred experience in aesthetics, beauty, fashion, wellness or CPG marketing
• Agency Management experience preferred
• Essential Skills, Experience, and Competencies (includes Licenses, Credentials)
• Ability to see the big picture, but obsess over the small details
• Exceptional leadership skills and marketing savvy
• Strong creative and conceptual thinking skills
• Good liaison with internal and external partners; ability to work in a matrixed environment
• Foundational business acumen and ability to translate business and brand strategy into marketing programs
• Ability to manage and direct internal creative teams and external agencies
• Ability to thrive in a fast-paced, deadline driven, team environment
• Strong communication skills, both verbal and written
• Strong interpersonal skills
• Strong problem resolution skills
• Strong budget management experience
• Presentation skills
• Self-starter with a positive, can-do attitude
• Flexible, adaptable and able to navigate fast-changing environment
• Ability to travel (up to 20%)
• Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.
• AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
• US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
• US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
• https://www.abbvie.com/join-us/reasonable-accommodations.html

Benefits

Additional Information

The Manager, HCP Marketing, supports the development and execution of integrated marketing strategies focused on health care providers for the BOTOX Cosmetic. This role will champion customer marketing asset development, business model execution and field team support, provider-focused campaigns, and promotions, competitive planning, and sales force connectivity and engagement, The Manager will work fluidly between cross-functional partners and external agencies and must have strong interpersonal and communication skills

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