Social Media and Content Specialist

About the role

At Avnet, relationships matter. We are a global, FORTUNE ® 500 technology distributor and solutions company that delivers design, supply chain and logistics expertise to customers at every stage of a product's lifecycle. Our employees have a front row seat to the latest innovations shaping the world we live in and the future we share. We're driven to help our customers around the world succeed and we do so by earning the trust of some of the biggest names in technology. Working at Avnet means being a part of a global team. We work collaboratively and with integrity, doing business the right way. For more than a century, we have partnered together to help our customers, suppliers and teammates realize the transformative possibilities of technology. Experience what's next at Avnet! Role Overview The Social Media and Content Specialist is a storyteller responsible for executing and optimizing Avnet's marketing initiatives through social media and content development. This role partners closely with Content Marketing, External Communications, HR, and regional teams to support campaigns, thought leadership, and brand storytelling through owned media and social media channels.

Responsibilities

• Execute promotion of Avnet's marketing initiatives, sponsorships and content assets across appropriate owned channels, adjusting copy and visuals based on requirements and optimize performance
• Maintain the social media editorial and content calendar, including writing and editing social copy and developing simple graphics, short videos, and GIFs as needed. Coordinate with creative on development of additional assets as needed.
• Manage standards and best practices for the corporation, including convening the quarterly social media council and adapting to new capabilities and technologies in the social media space
• Manage social media scheduling, publishing, monitoring and reporting
• Support local community events with content capture and creation
• Write and edit content for additional owned channels (e.g. website, scripts etc.) as needed
• Other editorial, social media and content duties may be assigned
• Experience & Skills
• 5-7+ years of marketing experience, preferably in a B2B or global organization
• Experience managing social media programs preferred
• Strong writing and editing skills; ability to adapt voice by platform and audience
• Excellent storyteller with the ability to collaborate and execute on multimedia assets
• Experience leveraging AI tools to create content and manage social media
• Experience with enterprise social media management tools (e.g. Sprout Social)
• Experience managing campaigns and reporting on results to enterprise stakeholders
• Comfortable working cross-functionally in a matrixed organization
• Strong organizational skills and attention to detail
• Education
• Bachelor's degree or equivalent professional experience
• #LI-AMER

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