Director, Consumer Engagement & Advocacy

About the role

We are hiring a Director of Consumer Engagement & Advocacy to own the two forces that turn Bubble from a brand people buy into a brand people belong to: influencer and community. Today these live across different teams and move at different speeds. We are unifying them under one owner because they are not two jobs, they are one: turning attention into affinity, affinity into advocacy, and advocacy into a business that compounds. This is one of the most visible roles in the company. You will set the strategy for how creators talk about us and how our community grows from buyers into believers, and you will lead the team that makes it real. You will report to the Chief Marketing Officer and partner closely, every day, with brand marketing, creative, product, and CX. You will inherit talented people already doing this work and build the structure, hiring, and standards that let them operate as one team instead of two. We want someone who leads conversations instead of chasing them. Someone who knows the difference between a creator who delivers a deliverable and one who actually moves their audience, between a community and a mailing list. You will be measured on whether Bubble is more talked about, more trusted, and more bought because of the engine you build.

Requirements

• You are organized enough to run two disciplines at once and creative enough that the output never feels managed. You can take a brand with a strong, specific voice and protect it while scaling it, including as Bubble grows beyond the audience that discovered us first.
• 8+ years across influencer and community, with senior leadership in at least one a

Additional Information

Director, Consumer Engagement & Advocacy Location: New York, NY (Hybrid, 4x Week In-Office) Reporting to: Chief Marketing Officer Department: Influencer & Community Salary: $110k-$170k About Bubble Bubble is one of the most loved skincare brands in mass retail, in 18,000 doors at Target, Walmart, Ulta, and CVS. We broke through with a new generation and kept going, with a community of more than 100,000 ambassadors and a creative engine that sets the standard for how to talk about skin. We did it by refusing the tradeoffs the category takes for granted: effective or affordable, derm-grade or fun, clinical or human. We are entering our next chapter of growth, and how we show up in culture is at the center of it.

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