Paid Search Senior Manager

About the role

We're seeking a performance-driven Paid Search Senior Manager to lead Paid Search strategy across key international growth markets. This role is responsible for driving Paid Search performance across growth markets, translating global strategy into high-impact regional execution. You will focus on scaling acquisition through localized optimization, while ensuring alignment with broader channel strategy, measurement frameworks, and performance standards. Reporting to the Director of User Acquisition, this role partners closely with central Paid Search leadership to extend and adapt strategy for regional growth. Core Areas of Responsibility Paid Search Strategy & Optimization Lead Paid Search execution across growth markets, including brand, non-brand, and competitor campaigns Translate global Paid Search strategy into localized campaign approaches Build and scale campaign structures, including match type strategy and query segmentation Adapt keyword strategy, bidding, messaging, and funnel optimization to regional behaviors Lead bidding strategy evolution, including value-based bidding, tROAS, and tCPA optimization Optimize toward subscriber quality metrics (LTV, retention, subscription conversion), not just platform-reported conversions Refine account structure to support scale and automation Develop localized strategies for growth markets, incorporating regional insights into broader Paid Search strategy Measurement & Signal Integrity Oversee end-to-end signal flow from site and app through MMPs and server-side tagging to ad platforms Ensure accurate and resilient conversion tracking across web and app ecosystems Partner with Engineering and Analytics to validate event integrity, troubleshoot discrepancies, and maintain signal health Reconcile platform data against internal BI and attribution systems to inform investment decisions Cross-Functional & Strategic Influence Work closely with US-based leadership and global growth teams to align priorities and reporting Translate Paid Search performance and measurement insights into executive-level recommendations Represent Paid Search strategy within broader UA planning and investment discussions Influence roadmap priorities that impact conversion architecture and acquisition scalability About You 8+ years of hands-on experience managing large-scale Paid Search programs Deep platform expertise in Google Search (Google Ads), Microsoft Advertising (Bing), and Apple Search Ads Demonstrated expertise in campaign architecture, bidding automation, keyword governance, and subscription conversion optimization Proven experience optimizing toward value-based and subscription-driven KPIs Deep understanding of performance signal architecture across web and app environments Strong martech fluency, including: Server-side Google Tag Manager MMP Postback troubleshooting Pixel and conversion tag governance Experience with MMPs such as Singular, Appsflyer, etc Experience reconciling platform data with internal BI systems and attribution models Ability to diagnose tracking discrepancies and work cross-functionally to resolve them Advanced analytical capability with strong Excel and BI proficiency Experience driving international growth initiatives Why you will love working at Crunchyroll In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks: Best-in class medical, dental, and vision private insurance healthcare coverage Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP) Free premium access to Crunchyroll Professional Development Company's Paid Parental Leave up to 22 weeks for birthing parents up to 12 weeks for non-birthing parents Hybrid Work Schedule Paid Time Off Flex Time Off 5 Yasumi Days Half-Day Fridays during the summer Winter Break #LifeAtCrunchyroll #LI-Hybrid About our Values We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value Courage. We believe that when we overcome fear, we enable our best selves. Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding. Kaizen. We have a growth mindset committed to constant forward progress. Service. We serve our community with humility, enabling joy and belonging for others. Our commitment to diversity and inclusion Our mission of

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About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love. Join our team, and help us shape the future of anime!

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